Newspaper Archive of
Cloverdale Reveille
Cloverdale, California
December 17, 1980     Cloverdale Reveille
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December 17, 1980

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74 SALE Glimpses of the past good cdition 894-2192, goo( l ItUS, rebuilt engine, 15,000 miles, good IMPALA radio tires, ta a, $6(m.  E. 'rhird. By JACK HOWELL Once again the holiday season is upon us as folks are Imsy scm-rying around with last minute shopping. preparations for family gatherings, preparing all the holiday goodies that are high on the calorie Eat but pleasing to the palate.. So what the beck say we, it's Christmas so let's enjoy it. From a historical viewpoint which is what these . scratchings are all about I'd like to remind everyone -once more tha your biography of your family is still number one priority for of the Cloverdale Historical Society is assisting d Hng's Valley in writing their biographies. Corey. our forthcoming book, "Cloverdale - Then and Now," and we've reserved space for you. The com- pleted book will not be ready for this Christmas of course but what a fine gift it would make for your loved ones far and wide ho- would treasure a record and history of their home, and especially if they and their family are part of it. While everyone is to gether over the holidays, it would be an excellent time to sit down together and jot down all the important dates and occasions in your lives. You are not of course obligated to purchase anything, just send in the biography so that you might be included in this im- portant project. Don't forget to send a photo of the family and be sure to mark on the back ..who they are and the dates, and who sent the photo. For those who have already .complied, we thank you and please be patient as there are many to be processed and edited. If, however, you feel the need to check please don't hesitate to write to the company or call us and we'll endeavor to help in any way we can. For information call 894-2246, 894-3796 or write care of the Historical Society, P. O. Box 433, Cloverdale, California 95425. I'd like to remind everyone also that this publication will not only feature biographies, but will include a complete history of the Cloverdale area with many interesting photographs of the early days and interesting stories of the people that fourided and built the community you live in. Don't miss being a lart of this project, it won't happen again. Our original Santa Claus was a saint named Nicholas, about whom little is known. He may have been bishop of Myra, near Turkey in the fourth cen- tury. Dutch people referrl to him as "Sinter Claes" and English speaking people changed the name to Santa Claus. He is also known as Father Christmas in England, as Knecht Ruprecht or Weinactsman in Russia. He is also called Grandfather Frost and Kris Kringle. Nevertheless, he is eagerly awaited in most parts of the Christian world by excited children and adults, a tradition .that of course, is founded on the birth of Christ and recognized as one of themost profound events ever to tak place in recorded history. Bill Joseph of Fairfield Connecticut, started, a school for Santas in 1947. The course consisted of a two-day session on "Santa- Cliusology." He taught them how to dress, handle children and parents, be sincere and sensitive and project the holiday spirit, he taught the classes for 19 years. No doubt a man that thoroughly enjoyed the concept of Chistmas and in cheer and good at a festive time when people need to be reminded. of the fellowship of Council If tom page I portion of Boulevard to be ]Pebruary 14 from 1 p.m. will be the council. requesting for the annuat Parade was request of the Chamber of received an from the P, ounty Board of noting that 's application for to improve its will be open to during a public December 16 at ap- is included in a block grant to the federal of Housig and December Ig Dee. Z2 and Onion Dec. Z3 Salad Chops NEW CODE A public hearriag on the proposed adoption of the 1979 building, memical, plumbing and fire code was deferred until the next meeting. Local plumber Dave Neat said he has several con- cerns about the new code. Council members said they haven't received final copies of the propose, code, then asked that discussion of it be delayed until they can review it. FIRE TRUCK Fire Chhief Milt Holt that bids for a new 1,250 gallon capacity fwe truck will be opened on December 19 at 5 p.m. The low bid will be accepted officially at the next council meeting. Assistant Superintendent of Public Works Phil Cann thankt, d th council for thereCent Cloverdale city employees appreciation dinner. Mayor Domenichelli added that th" dinner was ver successful. , I I I Ill CLIP THIS AD FOR FUTURE REFERENCE NEED VISION CARE SERVICES? select a doctor of optometry from the ', IIR American Optometric Association . AfiilistKI With The Redwood Empire Optometric Society TELEPHONE 527-7803 MEMBERS cwwsoA x4crA ROSA t./L GERBER DAREL E. ASHLEY m N.  m, ....... e-m, 6M3 Memm Skd./3.. $30-231E WILLIAM F. HQYER ROGER H. BOUCHER IN E. tint It .......... Mi3030 1$ F Lame ...... M79U GUVVILLE * ARTHUR R. BOWOON L BARRY LUTZ 131 - 4k St. ......... 542-3444 IIDH Morn  .......... llm-$148 WILLIS P. CAMPBELL SIS Fmmn Line ...... $4S-70M HF.4 LD (,'R G MICHAEL O. CHAMBERLAIN JOHII IV. HOAG t6 Biemqlone Dr. .. S2S-IIMle 131   ......... 43191| "ROBERT L FO0 60RDOil t JONES  Ckmkml Au ...... $4241113 155 MedmN  ......... 43191| RAYMONO L GOTTLIEi FRANK E. WILSON 327 Cdep At ....... 6274137 13S IIIotkmea St. ........  J. MICHAEL HARMON 'rA(rl4A 1421 Mmqlemow Dr .... li2S41112 RICHARD g. BOYLE It. DAVID JORES lr/ist. ........... 71242113 IS MNqlOm Dr.. jrll. $2S417BE ROIIALD L HARRIS IERRIS R. KEIREOY 127 I(dbr SL ........... 712-12113 2BE E SL ........... SM-3{L WILUAM . LEE *PAUL R. KENT 1lr/I(diw SL .......... 71}2-1213 tim Lm Allmm Rd ..... $31-$3 WAYlIE E. MUSSER IAR J. MIDOLETON lilO E.  St .....  1M1 Sicd SL ....... E28-11 GEHALO T. PITTLER ROY OKAMOT0 411 II 9L, Slim I ......... lqi3-14 121 Fmmn LaN ..... MS-33BE "ALICE t TRAYLE JEFFREY L RICH I]S Klilw SL, Sui A ...... ?E41L 731 - dl Et ......... -ISM LE A. $11WLEY ROHNF.RT PARX ]g.A  . . . LEO J. BECHEL *JOHR E. STAROILA, II S3BE  iJm, Sai A... 71IS4S1 112 Ydmlm Am ....... li2{k4e RICHARD L BOYLE IICHOLAS P. VROUVAS BE20  IL ...... 711242S 2-E .......... f43136 JAMES E. BRUIIS SEISTOPOL 04 Carom,ha  ...... H4-74 *E. FRITZ KRUGER ROIIALO L HARRIS 237 III. Mm 1 ....... IRa Ce4mena IL ...... 715-2421 * t. BARRY LUTZ WILLIAM C. LEE 317 II. Mmie It ........ 17Nl r.emmm Ikd .......  SONOM PETER WEBER, III * ROBERT F. DOWO klBE SW4U LIE, hit* A .RIS-IS M6- It Wm ...... IBE-II NORMAN SCHWADERER NOT USTED IN THE OJRRENT SONOMA COUNTY TELEPHONE DIREGTORY YELLOW PAGES mankind. If these thoughts could be . extended throughout the year we could truly call ourselves Christians. These concepts should not be confined to the Christian world, but to all mankind, regardless of race, creed, religion or nationality. The crhistmas card is as much a part of American tradition as apple pie, but we owe the credit to a German immigrant Louis Prang. He was trained as a lithographer in Germany and arrived in Boston in 1854. By 1857 he had perfected a process by which pictures could be printed in color from drawings on stone. A full page ad in the "Tribune Almanac", 1867, stated: "The recent publication of Messrs. L. Prang and Company of Boston of some fine specimens of chromo- lithography, particularly some representing a group of chickens, which we regard as the most creditable piece of work of this class yet produced in America, has excited considerable inquiry as to how the work was done." Prang was not the first to produce printed folded sheet valentines and other greetings. Abraham Fisher Elton (Robert H. and Co.) and Edward A. Whaites of Ne@ York City in the 1830s, had also done this. However, they were crude, hand colored and overlapping tints. Prang attracted name artists'by offering prize com- petition for designs and the winning Christmas cards were showcases for singing angels, charming children and snowy scenes. The price was higher but the quality was outstanding. He tavored single sheet card printed onheavy stock thus popularizing the term card rather than greeting. His love of nature permeated the cards in the form of beautiful reproductions of flowers, during the 1870 black backgrounds were used as a method of highlighting delicate shades, his trademark was a rose over a "P." As many as 30 colors were used to achieve the realistic effects from original paintings of artists. The tints were multiplied incombination by printing one over theother so that sometimes 100 different shades of colors were obtained, he was a true perfectionist. Many of these originals are Wednesday. December 17, 1980 Page 19 preserved in museums and private collections. The Prang-Mark society of Watkins Glen, New York, is dedicated to this ask and provides information for the novice starting a collection. Christmas cards today are varied in style and originality with reproductions of some of these old cards available including contemporary cards. For the collector of antiques you might try decorating some of them with holly, mistletoe or tinsel for an attractive display at holiday time. Cloverdale, being the unique town it is, employes annually the use of street decorations and a com- munity Christmas tree on Broad Street and Clover- dale Boulevard symbolizes the community spirit and togetherness that one feels as a resident of this fair city. Once a sleepy village: nestled in a valley surrounded by mountains, the home of the Pomo In- dians, and the realization of a dream for those who settled here. Today a crossroads of commerce and the Ist link in Sonatas County of the fabulous Redwood Emp!re, time to reflect on those builders and dreamers who paved the way for the present day dwellers. Time to help preserve their efforts and i]m-'-charrn-and antiquity of one of America's greatest assets, its smaU towns and villages that still promise" peaceful living and a place to grow where the young can still enjoy nature and a rural setting and where the old can relax andmeditate in peaceful surroundings, a , plice to be proud to be from and just plain "home." It is a pleasure and privilege to convey toallthese glimpses, of the past you readers and I would like to thank all who have of- fered encouragement. praise and even criticism, "hope to be able to continue to supply more history and interesting antedates about Cloverdale's past, best wishes for a Merry Christmas and a happy new year and many thanks to the staff of the Reveille and to the people of Cloverdale for their support in all en- deavors, flea markets, fiddle contest or providing information, photographs, ,tories and your biographies which we sincerely hope will be a credit to the community. Geyserville Area Busine Directory FOR INFORMATION ABOUT THIS DIRECTORY CALL 894-3339 ...,.,.......,.,....,/...,.....**. ......... . ..... .,.....****....,........ ..... .,..,..,..................... ....... . ..... ....,**.............,**.....,...,.,.........,.,,..... ..... ......,,.**..........,..o...,.. .:.:.:.: ................................................................................................................................... , .......... .-.:.: iiili "- ;.:.: | / Jim's Automotive Specialists I 's been one year since.Jim Romain took over Bino's Auto Repair in Oeyserville. The business now has a new name -Jim's Amomolive Specialists. Jim. his wife Alice and their two daughters Angelina and Sarah reside in Cloverdale where Mrs. Remain teaches second gra,:e at Jefferson School. Jim's specializes in complete maintenance and repair on all makes and models of foreign and domestic cars and trucks. Keeping your car properly tuned will prevent costly repairs in the fulure, so don'l wait until your car is sputtering to make an appointment. Whether you drive a Mazarati or a Model-T, give Jim's a call loday at 857-3790. 21310 Redwood Hwy., Geyservflle .-... i ..::: ilii iiii :::: :::: Bosworth Hardware *Paint *Hardware .Household Items Geyserville Ave.. Geyserville 857-3463 Visit Fine Italian Cuisine (707) 857-9904 Over 39 years in the same Iocltionl Growers Supply & Irrigotlon, Inc. ACE *em Irrigation Systems, I-Iordwar & Equipment, Swimming Pools, I)us4wvlres ind Farm Supplies 20750 Geyserville Avenue 857-3484 LAMPSON TRACTOR Geyserville Ave., Geyserville 433-1619/857-3443 I I