Newspaper Archive of
Cloverdale Reveille
Cloverdale, California
December 17, 1980     Cloverdale Reveille
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December 17, 1980

Newspaper Archive of Cloverdale Reveille produced by SmallTownPapers, Inc.
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IF Oqli -I lYUIICIUCly * Ih,4.,tlllI, Jl I1# 170 Holiday shoppers in no-nonsense mood i ',,, i,i  Judee Pryor, of the Cloverdale Nursery, is selling more plants this year to be given as grits to enhance the home. She is shown with Dave Slsler, who has Just purchased some outdoor plants. Photo by Bob Truslor. Inquiring Photographe What do you like best about the holiday season? Gifts of quality and value are in fashion this Christ- mas, say Cloverdale and Geyserville merchants and consumers as inflation- weary buyers hit the stores in earnest. Tightfisted Christmas shoppers are cutting back on frills in what is shaping up as a nonfrivolous holiday season. Burned by recession and high inflation, consumers are spending less on cheap trinkets and sticking to gifts that will retain their value,L such as well-made sensible clothing, appliances, an- tiques, TVs, plants to enhance the value of a home, and bedding. "Toys and electronic gadgets will be popular as always, but such gimmicks as pet rocks are out this year/our merchants say. "Customers are looking for quality and value and are less concerned with items which are faddish," remarked Laura Caturegli, who owns Webb's Fashions in Cloverdale. Shoppers are on hold this year. The economy and the presidential election have made predicting "buying enthusiasm" a tough thing to do. We can expect to see a lot of less expensive toys, strictly because of the way the economy has been. "PeOple are saving up to buy good, but fewer clothes, name brand appliances. They can expect more necessities under the Christmas tree, this year," according to Les Herring of Montgomery Ward's C,alog store. Basso Llle Valerle Hutchens Bob Trusler WinJ KIncald .......... .... ..... v ..... v- BERT CALLWELL: pharmacist: A chance for the family to all lye together again, the general happy atmosphere of the season. People seem to behappier at this time of year, as it should be. LESTER L. HERRING, father of Lester Herring, owner of Wards: I like this time of year best because my kids come home. I especially like the Thanksgiving holiday when all my family pitches in and makes something for the dinner. SUSAN LILE, Jefferson School librarian: Having two weeks offfor my vacation. Even though I love my job my vacation is still the thing I like best about the holiday season. WINI KINCAID, reading teacher at Jefferson School: I think the Christmas season is exciting, the ,/tin of hiding presents and finding them. I love shopping for gifts for my family and friends. And I love the excitement at shcool with the children allmaking decorations and getting ready for the Christmas program. MARGARET DAUNCH, clerk at the Municipal Court in Cloverdale: 'The thing I like the best is that everybody seems to be in good spirits, eerybody seems to be happy and smiling. And that makeame happy. VALERIE HUTCHENS, co-owner of The Hungry Hutch: I think Christmas is a beautiful time of year because of the lovely decorations, and all the people seem to be in such good spirits. I like seeing the people get together and enjoy each other's company. I wish it could last all year long. BOB TRUSLER, photographer and darkroom technician, Cloverdale Reveille- The best think I like about the holiday season is the happiness of thepeople. Everyone seems to see the good things about life at this time of year. Also, quite often, we getto see our children during the holiday season and that is something we took forward to. Lester R. Herrlag Bert Canwell Margaret Daunch IS YOUR PHONE RINGING??? And no one there to answer it? Are you missing Important calls - losing business - because you have to leave the shop or office? UNLIMITED ANSWERING IS NOW AVAILABLE FOR SUBSCRIBERS IN CLOVERDALE Your telephone can be answered and messages taken or given 24 hours a day, 7 days a week. ..for business...for doctors...for professionals...for the home-owner for anyone wanting to be two places at once. HEALDSBURG TELEPHONE ANSWERING SERVICE 894-3927 J Dale Peters0n is showing his excellent line  TVs to Bob Hutchins oft he Hungry Hutch. Photo by Bob Trusler. "People are finding ways to cut corners and still have a happy holiday season, said Chris Wirtz of the Cloverdale Bakery. "We're getting more and more even if they are more ex- pansive. Merchants, like the Lawsons at Collector's Corner. say antiques, and collectibles are going well. At Cloverdale Auto Parrs, Christmas shoppers are buying practical gifts this year and looking for quality and value, says Laura Caturegli, right, o( Webb's Fashious, such as the warm Jacket she is showing to Robin Laughlin. Photo by Janice Corey. AI and Lee Menicucci are Even if doing very well with their getting back to gift certificates so aren't afraid recipients can select their little money at own auto parts and ac- for some fun cessories. local children The new Eagles Sport- plenty of toys sworld is already reporting wake up on an excellent Christmas morning. business selling sportswear Despite such and eqdipment for all store owners, a members of the family, local jogging suits, running holding out shoes, equipment -- all profitable practical and welcome gifts, not. More related photos STAINED GLASS Specializing in small items - birds flowers, small panels Greal for gifts... We can make anything you want!i 894-2851 customers ordering bakery goods for gifts - something the receiver can eat. They've been ordering Gingerbread houses, in- stead of toys -- also something that can be eaten." Experienced consumers are shopping early and spending more time in the local stores in order to save gasoline. Annette Rowland of the Orange Tree, says that her customers are buying materials to make their own ornaments and gifts in order to save. "This way they feel they get better quality and have a feelin of pride intheir creations. The gifts are appreciated more, too." Judee Pryor of the Cloverdale Nursery says she is selling many more plants to Christmas shop- pers this year to give as gifts, which enhance the value of homes and something that will last." TV sels and video recorders are expected to sell well. Dale Peterson of Peterson's TV said his customers are buying his beuer sets because they want them Io last a long time. No-nonsense shoppers also are gong after prodaets that will retain their value - 14 NAPA tractor Realistic over-the-road up rear door, adjustable antennas and detachable for hauling all those little toys. struction. For ages 3 and older. Don't forget that NAPA's a great place to take care of all your Christmas shopping Professional Parts, Inc. 115 E. Second St., Cloverclale 894-2584 When the name is NAPA, the stmdmd isqua LADIES' ''x. FLANNEt @OWNS 100o cotton flannel long gowns. Assorted prints and styles'. Lace trimmed collar and necklines. Ss-m Rng .99 5.97 LADIES' LONG QUILTED ROBE Lovely pastel quilted 100 % Nylon tricot with polyester fill. Lavish lace on eyelet trims. Sizes s-m-i. 17.99 s 19.99 LADIES' PLUSH ROBES Deep luxurious pile styles with cuffed sleeves. Belted with cozy shawl collar. Choose her favorite holiday solid color. Sizes s-ln-l. 24001tl Prices effective through Saturday, December O 790 S. Cioverclale Blvd. 894-5331 MEN'S KIMONO Acetate and nylon Contrast trimmed colors. Ones Reg. 10.m