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Cloverdale Reveille
Cloverdale, California
November 30, 2011     Cloverdale Reveille
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November 30, 2011

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CLOVERDALE REVEILLE, CLOVERDALE, CALIFORNIA WEDNESDAY, NOV. 30, 2011 --- Page 5 Hats off to peaceful protesters By Paula Wrenn Before it hit the news, a friend whose child attends UC Davis sent the now infamous YouTube pepper spray video to me. I was disheartened by the poor policing practices but so proud of those student protesters. I agree that any unprovoked bottle throwing student, if one did such a thing, should have been carted off. However, if you haven't seen the entire video, there was a key inaccu- racy in the story by AP writer Sudhin Thanawala. Thanawala said the protesters were sprayed for surrounding the police. The spraying happened first. After that, the sidelines crowd chanted "shame on you" as a few of the sitting students were carried off. Then a person in the crowd could distinctly be heard calling out to police (who had batons drawn) that the students wanted police to peacefully leave the campus. Chanting same, the students did then encircle the police and slowly walk them, without force or touching, to the curb. The look of bewilderment on the faces of retreating law enforcement as the students turned, without incident, back to their quad give me hope it may eventually dawn on them that police were the ones on the wrong side of peace. They were the ones who put people in danger. They are the reason peaceful protest and constant examination of authority remains a priority in this country and around the world. Even before Black Friday Thanks so much for your feedback on the Cloverdale business promo- tion, Black Friday & Beyond. As I write this, I still look forward to it. However, some of you have already jumped with both feet onto this bandwagon. I started early myself, but I'll still be out in Cloverdale on Black Friday. Not wanting to embarrass anyone, I will share an Going cold anonymous BF&B story I heard about a perfect exam- turkeyoff ple of full circle local shopping/giving: A business imports is owner in town normally donates cash or goods to Wal- lace House, among other causes, at this time of year. not so easy This year, in keeping with our promotion, that individ- ual instead purchased a gift certificate at Ace Hard- ware so the nonprofit can purchase supplies and address a variety of needs. The giver can be satisfied the gift will absolute- ly be useful. The nonprofit can choose when and how to spend the dona- tion. Ace Hardware and its employees benefit. That's what I'm talking about! Shop local, buy American realities I try to avoid speaking in absolutes unless I want to be dramatic. "You always forget to (name the sin)," I might whine to my husband. He actually only forgets my nit-picky requests about half the time. "I never win any- thing," I have declared in a moments of excitement, despite having al- ready won several prizes. But that is not want I want to write about. In business, in writing, and any time I want to be taken seriously, I try to "never say never" for fear of injuring my credibility, such as it is. It is a matter of prudence to which I wish our legislators would ascribe. Do you really think a member of the House or Senate is doing their best work for us (that is, using their brains for open, critical thinking and problem solving) when they sign an agreement never to raise taxes, or to never vote outside party lines, or to permanently adhere to any uncompromising stance? The problems they are supposed to be solving are too complex and too fast moving to helpfully turn events by building walls. But that is not what I wanted to write, about, either. ~Rather, my point has to do with~numerous recelat email, forwards insist- in~w~pu~cdaac~,only i ric 4 j:o 3 Ld,uringJhe lxoti taya.Th theory is largely a good one, but if someone says to me they never buy imported goods, I immediately think they have far more time and money to shop than I do. Going all-American in today's global economy isn't like going vegetarian. One might miss meat somewhat, but there are lots of fruits and vegetables grown here to choose from in various price ranges. When it comes to cars, clothing, household and other items, going cold turkey off imports is not so easy. In many product categories, comparable U.S.-made products are scarce. I recently compared various automobile brands based first on mileage ratings. Though fuel economy has recently improved on some American cars, we often pay a prohibitive premium for high-mileage American autos. One U.S. automaker had many attractive models but not one with decent mileage ratings. Not only that, an American car assembled on American soil likely contains numerous switches, light bulbs, components and parts manufac- tured on foreign soil and shipped here to keep the cost of the vehicle affordable to Americans. Does using foreign parts save American car companies enough on production cost to pay workers regional living wages, or is it done to help pay executive bonuses? Again I stray, but my point is that sometimes U.S. companies deliver products that cannot be entirely defined as "made in the U.S.A.". When it comes to food, unless you grow your own or shop only at local farm markets, many fruits and vegetables are grown in other countries. Out of many choices, the only U.S. coffee source I know of is Hawaii, and not every store carries it. My larger point is that I don't want local shoppers to be upset when you notice numerous Cloverdale businesses carry foreign-produced products. Boutique retailers and hardware stores alike have to go global to find the best and most interesting items from soaps to shoes to sanders. To a large degree, it is giant corporate retailers that dictate what is available in the market place, so I feel no remorse about purchasing shoes from Spanish and Israeli companies through a local retailer for $175 if I would have to pay $300 (which I cannot afford) for comparable American-made shoes. Once in a while I purchase the blouse made in Sri Lanka just because it is the right shade of blue. I no longer need (nor can I afford) custom locally- tailored clothes I used to wear for business. Make a point to check product origin for yourself so your choice is conscious, but also be aware that a product "distributed" by a U.S. company is not necessarily made here by that company. Does the U.S. need to take a hard look at our trade issues? You bet. Could Americans do a better job of communicating to political representa- tives on the subject? No doubt. But local merchants should not be penal- ized for offering bamboo products from Vietnam or scented soaps from France or car parts from Japan and Germany. Smaller businesses carefully select items from the best available sources to give you a choice. You can choose have your American or foreign car serviced here and choose be- tween impOrted or locally made gift and household items in Cloverdale. What could be more American than having choices? It is all good when you can patronize a local business. Do you have a suggestion for this column or another viewpoint? Write to Paula Wrenn c/o the Reveille, or email paula@thewriteangle.com. Holiday Arrangements Wreaths Bouquets Gift Certificates Available Free Local Delivery ow .zt F. opuo.t t .liM T bs fou rtu bbs @ sbcglobal, net 849-2582 From the Editor's desk The Cloverdale Arts Alliance joyfully invites you to a free concert by the Sonoma County Chamber Singers at the United Church of Cloverdale, 439 N. Cloverdale Blvd., this Friday, Dec. 2 at 7:30 p.m. You are also cordially invited to attend a reception after the concert at the CAA's First Street Gallery, 105 E. First St. Cloverdale Arts Alliance presents the Sonoma County Chamber Singers Masters in this Hall Mark Friday, Dec. 2, 7:30 p.m. on singers' own Walter Thompson. your calendars! Cloverdale Arts A1- The Sonoma County Chamber liance will present a free perfor- Singers concerts are both "enter- mance of the Sonoma County taining and intimate, striving to Chamber Singers at the United bring the best of the choral reper- Church of Cloverdale at 439 N. Clo- toire to life. verdale Blvd. in Cloverdale. The "The singers first performed to- concert's title is also the opening gether in 1992. Directed by Robert selection, Masters in this Hall. Hazelrigg since 2005, the choral The concert selections range from group has a "membership drawn early music to contemporary, in- from the best vocal musicians in the cluding well-known choral works North Bay." Together, they en- like "Hodie Christus Natus Est" by hance each other's passion for per- J.P. Sweelinck, "In Dulci Jubilo" by formance. Together, they share Robert Pearsall, "Glory to God in with audiences the joy of music." the HigheSt" by Randall Thomp- The concert is free of charge. Clo- son, "The Shepherd's Pipe Carol" verdale Arts Alliance will hold a by John Rutter, "The Christmas reception directly after the concert Song" by Mel Torme, and also the at the First Street Gallery, 105 E. premiere of "Snowflakes" by the First St. Cloverdale. -Arlene Epting Did you survive "Black Friday?" Does anyone remember when "Black Friday," became such a huge deal? We remember that the day after Thanksgiving has always been a traditional Christmas shopping day, but the Black Friday frenzy seems to be relatively recent - say over the last five to 10 years? Which seems recent the older one gets. Let's hope lots of Cloverdalians took part in Black Friday in Clover- dale, visiting our numerous retail establishments, or, as has been encour- aged, purchasing gift certificates for the large variety of services available here. We haven't heard of any stampedes or pepper spraying incidents occurring in our fair city. Guess we are just too civilized. Back to the Black Friday incidents. Shouldn't the retailers who pro- mote this "me first," consumer frenzy take some responsibility for the incidents that usually occur? Instead of encouraging people to take part in a ridiculous and downright dangerous "tradition,'! why not just lower prices for several weeks before Christmas? Most do that in one way or another anyway. Black Friday must have been a big disappointment for the Occupy folks. It proved that rampant consumerism is alive and well and also downright unseemly. On the other hand, if you are cash-strapped and need a computer, getting one for half-off is probably worth the danger. Now that the Black Friday is over, let's hope everyone can concentrate on the true message of Christmas, one of love, sharing, and observance of the birth of Jesus. Holiday memorial service Thursday, Dec. 8 Again this year Fred Young Fu- neral Home will be presenting its annual Memorial Tree and Candle Lighting Service on Thursday, Dec 8 at 6 p.m. Pastor James Baylor, from the First Baptist Church of Cloverdale, will be presiding. "The Toys For Tots until Dec. 16 Young Funeral Home, located at 428 N. Cloverdale Blvd., will be col- lecting toys for the U.S. Marine Corps Reserves' Toys For Tots pro- gram. Toys will be collected until Friday, Dec. 16. You are asked to drop off new unwrapped toys at the bin located in front of Fred Young Funeral Home between the hours of 9 a.m. to 4 p.m. The collection bin is brought inside during lunch and af- ter and before business hours. For more information call 894-2540. holidays are a very difficult time for people who have lost loved ones. This service is one way of sup- porting those families," comment- ed Ron Henderson of Fred Young Funeral Home. All families, especially those who have lost loved ones, are invited to attend. Fred Young Funeral Home is located at 428 N. Cloverdale Blvd. For more information call 894-2540. .... .... art gift_s cards books home Presented by Jeff and Tina Tate LEFT IN THE DUST The first hint that motorists might have of worn brake pads is high-pitched squealing that forces drivers to make a decision about which type of replace- ment brake pad they want. While semi- metallic pads are very durable and transfer heat well, they wear down rotors faster and create a good amount of brake dust that accumulates on wheels. Non- asbestos organic (NAO) pads are softer and create less noise, but they wear fast- er. Low-metallic NAO pads have small amounts of copper or steel that help with heat transfer and provide better braking, but they are noisier and create more dust. Finally, ceramic brake rotors are more expensive, but they are cleaner and quieter and provide excellent perfor- mance without wearing the rotors exces- sively. Hint: Indications that brake pads need replacement include the vehicle pulling to one side under braking and soft brake-pedal feel. pmsa~ cons of VariOus broke pad,op- ii0n~i You need tO taik;to an e~i Ou~ ASE~ceff fled technicians ~iii take the you ChOose !he dght pad materia! for your tire Care that can;catch worn brake pads; bef~ie ihey as we! as And;with our available 24;000-mile~ peace Of mifid We are 6~ iromTi30 ~m : to5 Jeff and Tina Tare are the owners of Cloverdale Automotive & Tires, /ocated at 210 So. C/overda/e Blvd., Downtown C/overda/e 707-894-1072