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Cloverdale Reveille
Cloverdale, California
November 3, 2010     Cloverdale Reveille
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November 3, 2010

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CLOVERDALE REVEILLE, CLOVERDALE, CALIFORNIA WEDNESDAY, NOV. 3, 2010 -- Page 5 Shop locally first for happier holidays all round By Paula Wrenn Take my column, please. I'm not kidding. Clip it and read it again later or pass it to a friend. This space is my forum, my best op- tion for sharing ideas that I hope are helpful to the community. So why do I want you to clip and save it? Each year since I began writing for the Reveille I have written a holiday gift list. No, I don't expect readers to purchase gifts for me. I want you to know that despite the fewer number of businesses here, there are some wonderful options for holiday shopping right here at home. And each year that I do this, I hear that some of you respond. So I am especially hopeful it will work in spades this year. This column amounts to a free public service for those hardworking small business owners surviving here despite what the economy is doing and despite the fact that Cloverdalians don't always think of shopping here. It is also my gift to harried locals who have less time and money than in the past, and who really want to imbue their holidays with meaning. Shopping locally during the holidays is meaningful on so many levels. Naturally, if you are shopping for mountain climbing gear or golf clubs, we understand you will need to go elsewhere. All I ask Give is that you consider Cloverdale first when it makes sense to do so. local National headlines say the public is shopping earli- retailers er this year, so I am writing this column earlier than . . usual. I also want you to think of Cloverdale when a chance planning your holiday entertaining. After you have read my suggestions, take a few minutes to go through the Cloverdale telephone book and consider stopping in at businesses you've never been to or haven't visited in some time. Look through your Lion's Share book and see if there are any unused coupons that can save you money. Give local retailers a chance to impress and earn your loyalty. If they don't, well, we did our part. First things first If ever there was a time when little things mean a lot, it is in 2010. Try to put a charitable gift or two at the top of your list. Some ideas if you have room after your food pantry or other accustomed holiday charitable gift: • Pass that raffle prize or gift basket on to a family or individual likely to have few gifts. • Donate a gift certificate for a haircut or purchase 2-for-1 or travel-size toiletries to make a kit for a Wallace House guest. • Purchase knitting or craft supplies for an older adult who likes to keep busy. • Make treat boxes for military personnel. Practical gifts A golden gift idea doesn't necessarily glitter. These thoughtful ideas will also be appreciated: • Chip in for a basic need: a utility bill; tank of gasoline, auto service, auto supplies; a grocery certificate • Keep them healthy: a health club membership; a bicycle for exercise and "green" transportation around town; a stress-relieving massage • A Reveille subscription for the civic-minded • Energy savmgs: small appliances or a space heater from Ace; or, a heating system evaluation from a heating contractor • Well-deserved break: a beauty salon service for women; house-cleaning service • For the "best friend": veterinary care; food; pet sitting; pet supplies; training for the puppy • Carpet cleaning (pets made me think of this) or exterior home/yard services ...... Entertaining " • Spend an afternoon enjoying the Senior Center holiday tea or another local fundraiser event with someone special. • Restaurant gift certificates are always welcome. • Visiting kids will love an afternoon at the movies. • Ask a favorite restaurant or deli about carry-out, pizza delivery or special platters for holiday entertaining. • Finishing Touches can help beautify your holiday table or guest room. • Pick up a board game for family fun indoors. Genuinely Cloverdale • Cloverdale Honey (available at Ray's) • Fiddle Contest, Performing Arts, or other local event tickets • History Center or Senior Center membership :A touch of the past or hostess gift from Antiques & Uniques Colorful garden and household ceramics from Architectural Ceramic Designs • Art or artisan gifts crafted locally • Local wines Age appropriate selections • ToyBVille in Furber Center is as fun for the shopper as for the gift recipient • Cover to Cover Books is so much more" music and gift items for all ages and all interests; great stocking-stuffers, too • Coffee cards for the commuter Refurbish or recycle • Goodwill can be a source of affordable replacement items, extra serving dishes, etc. • Check with Jonie's Upholstery about extending the life of Dad's favorite chair. • Box up your favorite paperbacks for another avid reader. • Shipping supplies and services from Mail Center, Etc. Most of these are general suggestions that can apply to several local businesses, but I named a few specifics I may have not mentioned in the column recently. Remember, too, that chain stores located here employ local workers and can keep you off the freeway. If you are a business owner offering a special service or with a holiday special this year, please email me as soon as possible so I can give it an extra mention outside your other marketing. Do you have a suggestion for this column or another viewpoint? Write to Paula Wrenn c/o the Reveille, or email Low Cost Pet Vaccination Clinics Every Saturday from 5 to 6 pm Time to get ready for Fall! PANY 449 Center St Healdsburg 707.473.9720 Store Hours Mon Sat 10am~pm Sun 11 am--5pm electronics .t- video games~, toys ’. microwaves vacuums-'- honle d6cor designer clothing .:- bed & bath -.'. kitchenware appliances -:- tools O purses -:- pet supplies make-up -:- gilts .:- fumiture.....etc. IF LOW INTEREST RATES ARE GETTING YOU DOWN, LET'S TALK. Dolph D Green, CFP~ Financial Advisor 231 North Cloverdale Blvd Cloverdale, CA 95425 707-894-0277 ~Je~v Carolyn Boustany won the coloring contest at Ray's Food Place, in Cloverdale, and took home the giant pumpkin! Locals urged to attend SMART meeting Nov. 6 City and business leaders have joined with the Cloverdale Cham- ber of Commerce in encouraging Cloverdale residents to join with them in a carpool/caravan to Santa Rosa on Saturday, Nov. 6 for the SMART Board of Director's Work- shop. This workshop is being held to review cost estimates and revenue projections and to discuss the project's implementation strategies. "It is very important that Clover- dale have a significant showing at this meeting to let the SMART board know what we want," said both mayor Carol Russell and Chamber CEO Carla Howell. If you want the entire 70 miles of the project completed in one phase, this is a chance to make your wish- es known. Tell the SMART board that there is no project if Clover- dale, Geyserville, Healdsburg and Windsor are left out. "No taxation without transportation," will be the rallying theme of this local grass- roots effort. "Cloverdale's economic future is dependent on the train coming here," Russell stressed. Organizers will meet at 8:30 a.m. at the Cloverdale Depot on Asti Rd. for a carpool/caravan to Santa Rosa. The SMART board meeting will be held at Glaser Center, 547 Mendocino Ave. from 10 a.m. to 3 p.m. CAFI to offer Micro- Enterprise program Cloverdale Alliance for Financial Education (CAFg) has announced that a recent $5,000 grant from Wells Fargo Foundation will enable its partner, West Company, to be- gin providing micro-enterprise de- velopment services on a limited basis in early 2011. West Company, a Mendocino County-based non- profit organization, which has been offering micro-enterprise services in that county for more than 20 years, will be providing services in Cloverdale. "This work will build on the needs assessment we completed last summer," said Rich Cowart, a member of CAFE's Steering Com- mittee. "Using a $6,725 grant from Community Action Partnership of Sonoma County, West Company conducted four focus groups-- three in English and one in Span- ish." CAFE estimates there would be 50 to 60 clients annually in Clover- dale, some being individuals want- ing to start some form of self-employment, and some exist- ing very small businesses that can benefit from professional services. "We are working with West Company right now to develop the program," said Cowart. "The Wells Fargo grant is a great start, and we are seeking additional funding to sustain and expand the program." Besides its micro-enterprise project, CAFI~ offers personal finan- cial management workshops in En- glish and Spanish, with the support of partners including Redwood Credit Union, Westamerica Bank, Cloverdale Community Outreach Committee, St. Peter's Church, and Ray's Food Place. These workshops include topics such as basic budget- ing, establishing or repairing credit, steps to buying a home, and recov- ering from foreclosure. CAFE plans to announce a sched- ule of workshops, for both micro- enterprise and personal financial management, before the end of the year. For further information, con- tact Rich Cowart (669-0441) or Jim Wagele (894-0971). -Jim Wagele Free seminar offers something different The Cloverdale Seventh-day Ad- ventist Church is offering a free seminar Nov. 5 and 6. Special guest Herb Montgomery will explore the deep, insatiable quest for some° thing more that resides in every hu- man being. For anyone who is thinking, "Something is missing. Isn't there more?" this seminar provides thought-provoking answers. Come and feel the resonance within as you encounter the true beauty of God's character. Hear your heart begin to whisper, "This is what I have always been searching for." Experience His love in a whole new way as you begin to see Him as He truly is, for "by love is love awak- ened." The seminar begins at 7 p.m. Fri- day and continues at 10 a.m. and 1:30 p.m. on Saturday at 1081 S. Cloverdale Boulevard. A free vege- tarian lunch will be provided on Saturday, and childcare will be available. -Beth Garibaldi ~!i!ii~i~iii~i~i;ii~i~i;i~i~i~i~ii~i~i~iiiiiii~!iii~i~iiiiiiiiii~i~i~zii!iii~iii~i~i~i~i~i~iiiii!ii!iiiiiiiiiiiiiiiiii!ii;i~i~i~i~iiiii;i~i;i~iiiiiii~i~i~i~i~i~i~i~i!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiii~i~ii~i~i~i~i~i~i~i~i~i~iiiiiiiiiiiiiiiiiiiii~ii~i~iii~iiiiiiiii!iii~iii!~ii~ii~i~iiiiiiiiiiiiiii~i!i!iiiiiiiiii!iiiiiiiiiiiiiiiii~!!iiii!iiiiiiiiiiiiiii iii From the Editorial Desk... The election is over- let's move on Because of the Reveille's printing deadline, (the paper is printed early Tuesday morning) we are unable to report the results of the Nov. 2 election. Once those results are in, and the winners are known, we are confident that everyone will move on in a spirit of cooperation. The results will be posted on the Reveille website at as soon as they are available from the County Registrar of Voters. Everyone who runs for local office needs to be credited for making the effort and having the desire to serve the community. Because that is what it is all about. City council and school board members run for those positions because they care about the community and believe they can help and make a difference. We should all be very grateful to the people in our community who step forward to take on these important leadership roles and responsibilities. Local politics are extremely important. People serving in these positions often receive criticism, and seldom receive praise. They understand that's how it's going to be and yet continue to strive to serve their community. So, congratulations to the victors, and many thanks to all of the candidates who put themselves out there for their city and com- munity. VIP ............................ ili~ .... Now Carrying Premium Pet Foods Everyday In Cloverdale At... 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