Newspaper Archive of
Cloverdale Reveille
Cloverdale, California
November 3, 2010     Cloverdale Reveille
PAGE 4     (4 of 14 available)        PREVIOUS     NEXT      Full Size Image
PAGE 4     (4 of 14 available)        PREVIOUS     NEXT      Full Size Image
November 3, 2010

Newspaper Archive of Cloverdale Reveille produced by SmallTownPapers, Inc.
Website © 2019. All content copyrighted. Copyright Information.     Terms Of Use.     Request Content Removal.

PAGE 4 -- WEDNESDAY, NOV. 3, 2010 CLOVERDALE REVEILLE CLOVERDALE, CALIFORNIA Setting the record straight Editor: I'm writing, once again, to set the record straight. Over the last month especially, several letters have been published in the Reveille that sought to demonize Asti Winery, due to the proposed exception zone and the UGB. At least three letters have been by the same author, with the latest being the most egregious. The latest letter, timed no doubt to paint Asti as negatively as possible before the Nov. 2nd election, appears in the Oct. 27th edition of this paper. The author states "Asti Winery, a foreign-owned holding of Foster's, currently employs 20-49 people (4-6 full-time, perma- nent positions with the remainder being part-time, seasonal. In 2005, before the planned sale of this property to Coppola fell through, Foster's moved its corporate headquarters along with all of its production, except Cellar 8, to Napa." First of all, there are 54 of us regular full-time employees here at Asti Winery. We bring on roughly 30-35 people to help us make Harvest happen, so in the months of July through October, we have between 80-90 employees working. Second, there was no planned sale of this property to Coppola. The winery known as Chateau Souverain in Geyserville was sold to Francis Ford Coppola, but we were very lucky to keep the Souverain brand winemaker, Ed Killian, and we built a state-of-the-art 'winery within the winery' here at Asti to house the Souverain brand. (Souverain began in 1943 in Napa County, and moved to several different venues before settling into Geyserville in the early '70s, where it became Chateau Sou- verain due to the new building. With the sale of the 'chateau' to Mr. Coppola, we've taken the brand back to the original name.) Since then, Asti Winery has been known as 'the home of Souverain and Cellar 8'. Finally, Foster's has had the headquarters at Airpark in Napa for years, but did indeed move the majority of our company's bottling into a state- of-the-art bottling center near the headquarters. Luxury bottling is still done in small lots at the wineries, with mobile bottling trucks. Winemak- ing continues at our sister wineries, Beringer, Chateau St. Jean, Stags' Leap, Etude, and Meridian. I thank our fellow Cloverdalians who continue to support Asti Winery and our 'home brands' Souverain and Cellar 8, as well as all of our Foster's brands. Jeff J. Collins Cloverdale resident General Manager, Asti Winery 121 E. First St. 894-7920 0 Four Screens 0 Stadium Style Seating 0 State-of-the-Art Projection and Sound SHOWTIMES ARE FOR: Fri., Nov. S through Thurs., Nov. 11 MEGAMIND (PG) DAILY 6:50 MATINEES SAT-SUN & THURS 1:45 4:15 LATE SHOWS FRI-SAT 9:05 DUE DATE (R) DALLY ' ,~ ' '~'~" " '" ~:0() MATINEES SAT-SUN & THURS 2:15 4:45 LATE SHOWS FRI-SAT 9:30 RED(PG13) DAILY 6:40 MATINEES SAT-SUN & THUR$ 1:20 4:00 LATE SHOWS FRI-SAT 9:15 PARANORMAL ACTIVITY 2 (R) DAILY 7:10 MATINEES SAT-SUN &THURS 2:00 4:30 LATE SHOWS FRI-SAT 9:20 120 SANDHOLM LN., CLOVERDALE- 894-3100 THE CLOVERDALE HOMETOWN NEWSPAPER SINCE 1879 .... -::::,:" ""=';