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Cloverdale Reveille
Cloverdale, California
September 28, 2011     Cloverdale Reveille
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September 28, 2011

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CLOVERDALE REVEILLE, CLOVERDALE, CALIFORNIA  WEDNESDAY, SEPT. 28, 2011 -- Page 5 The last picture show, for now By Paula Wrenn Since I've lived in Cloverdale the Clover Cinefna has been one of the downtown amenities of which I am most proud. It im- presses visitors that our little town has a multi-plex cinema. Despite being small, Clover Cinema almost always had first-run movies as soon as or shortly after they were released because the owners operate several larger theaters elsewhere. Still, today's front page news reveals that too many empty seats have forced the owners to scale back to a seasonal business. The theater shake-up in cinema-loving California is widespreacl. In the 1960s we led the country with 220 drive-in movies. Now they have nearly gone the way of the dinosaur. Of the 20 left, I think you can still find a couple in Sacramento, the South Bay, and one in Lakeport. If your chil- dren enjoy the big screen and the outdoor movies in downtown Clover- dale during summer, I recommend going online to find out which drive-ins run family fare and include a drive-in movie experience as part of a road trip itinerary. On a local level we know Cloverdale has a problem with local spend- ing, a challenge that I think will only be overcome one A problem business at a time. We all get that businesses can only survive this economy with the right combination of with handing, blood, sweat, timing, luck and customers. In local the case of the theater, add to the equation the double- edged sword of technology, which both giveth and spending taketh away. Many homes have entertainment tech- nology that rivals theater technology for streaming video or watching DVDs in their homes. Personal technology has reduced movie theaters and major daily newspapers to endangered species. My husband worked at Cloverdale's movie theater as a teenager and my first job was selling movie tickets, so I am aware how important those part-time jobs are in a small community. This movie patron is not able to go nearly as often as I Would like, but I can count on three fingers the times I went to an out-of-town theater since moving here. I worry that seasonal movies may eventually mean no local movies, so I hope the community supports the theater when it reopens later this fall while options are explored. Too quiet Sundays I would not have thought it possible for the boulevard to be any quieter on Sunday aftemoons, but now we'll also miss matinee goers. We need to re-energize Sundays. I think more businesses would stay open if we could come up with low-cost activities that appeal to various ages and families. Here are a couple thoughts on once-monthly attractions to make use of the plaza or bring people into businesses on Sundays: ... Taste of Cloverdale. While a Farm Market is wonderful, a smaller sampling of items from local restaurants and producers served up inside local businesses would work in times of unpredictable weather. Business- es can obtain feedback on possible new menu items or hand coupons to potential customers. ... Art Walk. In addition to galleries, local artists display in open busi- nesses once monthly. ... Busker's Acoustic Sunday. Numerous volunteer street acts (could be local high school students, too) register to play/perform acoustically in and around the plaza for tips. ... Karaoke Kloverdale. Karaoke night at La Hacienda, is hot, hot, hot. Why not hire a DJ to manage a family-friendly (sans alcohol) version on the downtown plaza stage one Sunday afternoon? !:',. Petri d bn the Boulevard. An Open-air-Opportuiity  a, mplify '0ne' ,; that i needed is an emcee With a micro"p to rad a cou Shrt pfiblished works and introduce o'ur local poets. ... Mind-Body-Spirit Day. Get acquainted with massage therapy and wholistic forms of self-care; visit the table of a local church for an invita- tion to their services; sign up for a fitness center or cycling groups; listen to a talk from nutritionist; learn relaxation techniques to relieve stress; find out about special activities for local kids; meet with nonprofits to learn about services or volunteer opportunities; learn how to make better use of the library. As always, readers, you have the best ideas. Share them. Shorts • Wallace House is in need of emergency shelter supplies such as toilet paper, disposable razors, paper towels, shampoo and cleaning supplies, as well as copy paper for the admin office. If you can help, drop off donations at 126 N. Main Monday through Friday between 9 a.m. and 5 p.m. Or, contact manager Gloria Higginson at 894-2727. Naturally, cash donations are always welcome. You can also arrange to place a Wallace House collection bin at your business, service club or church, please contact Wallace House. • The First Street Gallery is appealing to all members to help cover about half of the 50 monthly gallery sitter 3-hour shifts, including week- ends. It is a quiet volunteer job during which one can become acquainted with works currently on display. Volunteers can also make use of the Wi- Fi to catch up on their online communications. Anyone interested can contact Melissa Cox at 894-3098 or Bill Lambert, 894-2103. Do you have a suggestion for this column or another viewpoint? Write to Paula Wrenn c/o the Reveille, or email paula@thewriteangle.com. PAOIRI’ WOR00K$ @Brakes • Tune-Ups  Work • Timing Belts • CV Joints Gullrantec ASE Master Tech • Oil Change & Lube 894"3614 • Fuel Injection Service • A.C, Repairs & Conversions 101 N. Cloverdale Blvd. CLOVERDALE MINI STORAGE 35 INDUSTRIAL DR. (707) 894-3682 OUR RATES ARE LOWER THAN MOST. • 6X6 = $45 12X12 = $95 5X10 = $49 10X20 = $125 6X12 = $61 10X26 = $145 • 10X10 = $82 10X30 = $157 SECOND MONTH FREE ON SELECTED SIZES NO ADMINISTRATIVE FEES • NO DEPOSITS, 24 HOUR ACCESS • ON SITE MANAGER OFFER SUBJECT TO CHANGE WITHOUT NOTICE Pumpkins will line the Plaza as part of "Courtney's Pumpkin Patch," a featured part of this fall's annual Oktoberfest celebration Saturday, Oct. 8. Oktoberfest ,00:Ffers fun for young and old Oct. 8 Cloverdale's 8th annual Oktober- test celebration, to be held Saturday afternoon and evening, Oct. 8, in the Downtown Plaza, will be better than ever, offering food and fun for both young and old. There is no admission charge to attend the event. Children's activities will again feature "Courtney's Pumpkin Patch" including pumpkin decorat- ing, face painting, Halloween treats, ICEEs, a silent auction, pumpkins and gourds for sale. Pro- ceeds from the nominal fees to par- ticipate in these activities will benefit the Courtney Davis Memo- rial Scholarship fund at Cloverdale High School. An authentic German meal will be offered, including an award- winning Martindale's German sau- sage on a bun, brown mustard/car- away seasoned sauerkraut, German potato salad, fresh spiced apple cake dessert, and a choice of bever- ages (wine, beer, or water). Ad- vanced meal tickets are available for purchase at $15 at Mail Center Etc. and the United Church office. A limited number of meal tickets will be available at $18 on the day of the event. Live musical entertainment on the Plaza stage will be provided by the Poyntlyss Sistars Rockin' Show Band, performing from 3:30 p.m. onward. Various local street ven- dors and artisans, raffles, wine and beer tasting, Jubilee Jumps, and other attractions will offer some- thing for everyone. Deborah Howell is CEO atAVRMC Deborah Howell has been pro- moted from Executive Director to Chief Executive Officer at Alex- ander Valley Regional Medical Center. She was named Executive Director in March, 2006 and has been with the healthcare center since August, 2000. "Debbie has a firm grasp of the healthcare needs in Northern Sono tna County and is influential wit}] her: peers at other medical ceator throughout the county," said Mark Thayer, chair of the AVRMC Bor'a of Directors. " In Cloverdale, she oversaw the move to the present location at 6 Tarman Dr. and the recent installa- tion of Electronic Medical Records, a huge undertaking for a small healthcare center. The Cloverdale-based health cen- ter also serves Geyserville and sur- rounding areas with primary care, behavioral health and counseling. As a Rural Health Clinic, Deborah Howell. AVRMC receives no taxpayer fund- ing and is accepting new patients. Most health insurance from Blue Cross to Aetna to MediCare and Medi-Cal is accepted. Call 894-4229 for an appointment. Chamber to sponsor first annual Art and Antique Fair Oct. 1 The Chamber is sponsoring the First Annual Art and Antique Fair on Saturday, October I in the down- town Plaza from 9 a.m. to 5 p.m. Look for fine art, vintage collecti- bles, antiques and seasonal decora- tions. Specialty dealers will be showing Bakelite Jewelry, Western antiques, Asian Art and Collecti- bles, and Sports Memorabilia. Art- ists will be showing fine art paint- ing, pottery, handmade quilts and jewelry. There also will be street perform- ers and a beer and wine booth. There are still a few vendor spaces available for quality art and an- tiques. Please call 894-4470 for further information. Richard Nicholls, DDS  .: Crown & Bridge • Root Canal ° Dentures Bleaching • Emergency Appointments CEREC Computer Design for New Crowns 894-3986 114 N. Main St. • New Patients Welcome www.mycloverdaledentist.com From the Editor's desk Enough with the negative news? Not quite yet. With the news about the temporary closing of the theater still stinging, it might be time to take a somewhat introspective look at what's going on. Several times this past summer we saw movies at the theater, but we were the only patrons watching. That to us is synonymous with "it's only a matter of time until we don't have a theater in town." To be fair, maybe the other movies were more crowded, but there was no evidence in the lobby area. We know that from the outside, the theater has been looking a bit dingy of late, but when you're in one of the viewing rooms and watching a first run movie or an "indie flick," those thoughts vanish. We're not sure how a seasonal theater will do here, but it behooves residents in the community to support it as much as possible or it will be gone for good. On another note-positive this time This Saturday, the Cloverdale Chamber of Commerce is presenting an Art and Antique Fair in the downtown plaza from 9 to 5 p.m. At last count there will be over 25 dealers selling their specialities-everything from Asian art to vintage collectibles. The event is being organized primarily by two dealers at Antiques & Uniques who are well connected with dealers throughout Sonoma County. We've often thought that Cloverdale's downtown is a perfect setting for an event of this type. Please plan on attending, browsing and enjoying the music. Wine and beer will be offered for sale. While you're downtown on Saturday, stop by Vino de Amore, Clover- dale's new wine tasting room, for their grand opening and ribbon cutting which starts at 11 a.m. The address is 105 N. Cloverdale Blvd. Welcome Vino di Amore to Cloverdale and see for yourself how this beautiful wine tasting venue will add to the choices that locals and tourists have when they come downtown. & 27705 Dutcher Creek Rd. Cloverdale, CA 95425 707-894-5992 www. f ormyordfeed, com Hours: Mon-Fri 9-6 • Sat-9-5 • Sun 10-4 Unless otherwise noted, the following locations accept spent CFLs and 4-foot lamps: J0vBrla|l]l Cloverdale Ace Hardware C0tat| Lowe's Home improvement (CFLs only) "True Value Hardware Cotati GeSiffv|lle Bosworth and Son General Merchandise Gllemevllle True Value Hardware Guerneville a|llglllLllll' Garrett Hardware- Healdsburg Lumber Company 0Cllll.llal Occidental Hardware (CFLs only) Pelalllnla OSH RlJlhlll Park Home Depot (CFLs only) III  Bennett Valley Ace Hardware • Friedman's Home Improvement (CFLs only) ° Home Depot (CFLs only) • Montecito True Value Hardware • OSH • The Lamp and Shade Shop (CFLs only) • True Value Hardware Larkfield SiS|80| Sebastopol Hardware Center Th R 811C Sea Ranch Supply 1|lldS0f Garrett Hardware, Home Depot (CFLs only)