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August 8, 2019     Cloverdale Reveille
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www.cJoverdaJereveiJJe,com August 8, 2019 The Cloverdale Reveille Page 5 EDiTORiAL In need of documentaries If a single picture is worth a thousand words as the old saying goes whatis the worth of even the shortest of documentary films, shot at the equivalent of 16 frames per second? (An eight-minute short has 7,680 individual pics.) We dare say, "priceless." A documentary is a factual and faithful account of real events, moments in time, preserved history, an eternalized place or even a frozen set of emotions. Documentaries come in many forms. They might be a personal written diary, a scrapbook of Kodak photos, a professional journalist's report or a tape-recorded oral history. But none has the power of a documentary film. We know this from two recently revisited examples. One was the NASA footage of man's first landing on the moon and the other was the replaying everywhere of the documentary made during the Woodstock music festival 50 years ago this August. Those two sets of moving pictures and sound not only recorded historic moments; they both also changed the course of history. We were all there when Nell Armstrong stepped on the moon. He took the one small step for a single man; we took the "giant leap" for mankind. Lots of us swear we were at Woodstock in 1969 and after repeat watchings of the 185- minute film we can almost see ourselves in one of the crowd scenes. A whole Woodstock Generation was christened and the promise of universal peace and love felt possible even in the midst of the Vietnam War. (Alas, films and documentaries can only depict real life; they can't replace it.) The heyday of the art and discipline of documentary filmmaking is in our past. Advanced digital image technology and the advent of endless social media feeds like YouTube and others now devour all our attention spans. Movie theater screens are now dominated by commercial blockbusters like "Spider-Man: Far From Home," or "The Avengers: Endgame.' Documentary films are made to educate and not so much to entertain. Like other forms of truth telling or journalism, they don't tend tO be profitable. Thank goodness we have such institutions like the Sebastopol Documentary Film Festival, part of the Sebastopol Center for the Arts. This past March, the festival screened 60 documentary films, of all lengths from many countries with many topics. Each film represented a truth, usually one being suppressed by political powers or lack of access to a bigger audience. For instance, "Factory of Lies" went inside tl-/e troll factories in Moscow where the Russian Putin Regime waged their information war a~ainst the 2016 U.S. Presidential Election. Special Prosecutor Robert Meuller could have saved himself a lot of investigative time by just watching this 59- minute film by Jakob Gottschau, of Denmark. We need more people doing more documentaries, not just films but all forms of authentic storytelling. Our favorite media sources are being taken over by corporate profit motives, deep fakes, hackers, Russian trolls, extremist raptings and manipulated news feeds. We are pleased to see mSst of our local high schools now offering digital arts and media courses. These students need to learn the important lessons of where to point their camera lenses and how to not only capture the truth, but to know it when they see it. Too often today there are forces and influences trying to hide it. We are heartened by the passion and depth of talent we witnessed at this year's Sebastopol Doc Fest but how good are we at documenting other important or fundamental stories and events? Do we think all those Facebook and Instagram posts we share on our smart phones will last 50 years like the Woodstock film or Apollo moon shot images? Even old Polaroids will outlast today's images that we are storing somewhere "on the Cloud." We'd better be careful. (In memory olD. A. Pennebaker, 1925-20t9) Rollie A tkinson HISTORY Through the Years in the Reveille rlr he following items are selected from " 1 "archived issues of the Cloverdale .l. Reveille. July 31, 1909 - 110 years ago Joyce Mann At the temperance election held in a number of precincts in Mendocino County last Tuesday, the Ukiah Times gives the results as follows: MendocinQCity went dry by 27 majority; Caspar dry by 32 majority; Noyo dry by 28 majority; Cleone, tie; Jackson, Long Valley and Cottoneva went wet. July 31, 1969 - 50 years ago Descendants of the late Alexander and Anna Caughey, pioneer settlers in the Cloverdale area, gathered in the Cloverdale City Park for a family reunion. Approximately 70 relatives were in attendance, some in groups of three generations. Noted landscape painter Francis McComas called the wild area of Point Lobos State Reserve the "greatest meeting of land and water in the world.~' Most who visit Point Lobos agree with his description of this unique outdoor museum where large flocks of cormorants, pelicans, gulls and Steller's sea lions provide enjoyment to visitors. It is an area of great diversity of habitat; grassland, brushland, forest, rugged seashore and offshore islands. Covering 1,250 acres, Point Lobos is located in Monterey County on the south shore of Carmel Bay. Vantage points all along the six-mile long jagged ,shoreline allow the visitor to see the California sea otter and sea lions. The Steiler sea lion is predominant on the rocks and can be seen swimming close to shore. Three of the most interesting offshore formations are Sea Lion Point, Bird Island, a sanctuary for thousands of shore and water birds, and Pinnacle where the Pacific sends its waves crashing spectacularly onto the rocks. August 3, 1994 - 25 years ago Development plan applications for the proposed Furber Ranch Plaza Shopping Center have been submitted to the Cloverdale City Planning Commission. A study session was held to familiarize city officials and citizens with the project. Suggestions made at the study sessions prompted some changes. Changes included better pedestrian circulation in the parking lot, more landscaping for the interior of the parking lot. The shopping center is planned for the southern end of Cloverdale. Ray's Food Place has committed to anchor the development with a 43,000-square-foot grocery store. In addition plans call for a 19,000-square-foot drug store; 17,097 and 6,400-square-foot retail outlets; 3,600 square feet of multi- purpose retail and two fast food restaurants of 4,700 and 2,600 square feet; and a 5,936-square-foot day care space. There will be 570 parking spaces. COMMENTARY Market MUsings ' Karen Allan A s I followed Duncan zooming up the ~dusty road on his ATV, I had no idea ~. JLwhat to expect. My only previous experience with mushroom farming was years ago in Ulster County, New York, where I knew that a local company grew mushrooms in the limestone caves that pocketed a portion of hills next to a rushing river. "This is different," I thought to myself, as we climbed higher and higher, finishing our trek in an open clearing surrounded by oaks and madrones. As I got out of my car and looked around, I saw a two-story building that holds a mammoth commercial cooler used for storage on its first floor and,a white truck down a slope next to it. (Moreon the truck later.) Duncan Soldner has been in the mushYoom business since 1979 when, while in law school, he got a job as a lab assistant at a company that produced fertilizer for the mushroom industry. Duncan was mystified as to how his job fit into the big picture, so his boss took him to a mushroom farm, where he had an "aha" moment. He saw a sustainable (a word not in common usage back then) industry that used agricultural by-products in a controlled indoor environment to produce a product (edible fungi) that is enjoyed by millions of people worldwide. Taking a leave from law school, he started as a trtick driver at a mushroom farm in Petall ma and was promoted to general manager within a year. That he now is a mushroom grower, rather than an attorney, pretty much says it all. Fast forward 40 years and you arrive at Gourmet Growers, a company that not only SUl plies 14 farmers markets and approximately 40 grocery stores and restaurants across Sonoma County with their products, but also is a leader in designing and developing commercial mushroom farms in the United States. Now for a bit of mushroom history: The center of the mushroom industry in this country is in Chester County, Pennsylvania, just west of Philadelphia. A 2017 PBS article that I found online said that 50% of the mushrooms in the country are produced here -- more than a million pounds every day. Kennett Township is the largest producer of mushrooms in the world. After Pennsylvania, California is the second largest mushroom growing state. Mushrooms are grown on compost cOmposed of various types of decaying matter. A key component has been racetrack sweepings from thoroughbred horses, who would stomp on the straw in their stalls, breaking it down so that it OPINION Cannabis Country Schran er and utside it was 99 degrees, even in the ,| shade, and way too hot for humans and dogs, too. Inside, with the air con- ditioning blasting away, Red Door Remedies Jonah Raskin felt like a cool oasis on the edge of a desert. Opened only since mid-April, the cannabis dispensary on S. Cloverdale Boulevard is still forging its identity, but it already has a wide variety of" top-notch marijuana products and a loyal clientele who come from nearby and from distant hills and dales. The owners, Diana Schraner and Jammie King, are at the ready with all kinds of remedies. Theirs is the northern-most cannabis dispensary in Sonoma County. It's also not far from the Mendocino County line, which means that it offers mari- juana cultivated on farms in Mendocino, as well as in Trinity, Humboldt, Lake and Sonoma. The company tries to stay as local as possible so the salesmen and women behind the counter can genuinely say, "we know the farmer arid his or her practices." Still, there are products from large corporations with big name recognition. Some customers want cannabis the equiva- lent of Bud Lite. Not surprisingly, local farmers complain that Red Door sells corporate cannabis. You can't please everyone, but if you want diversity, you'll find it here and at affordable prices, sometimes with discounts, especially for seniors and veterans. Many customers grow their own weed, but want a change of pace. Nothing in the store is black market; the products are all tracked and traced. Every aspect of the business is regulated and everything is tested. That's one of the major benefits of the b?ave new regulated, taxed and legalized cannabis industry. Consumers know what they're getting, including the percent- ages of THC and CBD and the number of milligrams in each product. Until recently, Cloverdale residents often drove to Santa Rosa to buy their medicine of choice. Now they don't have to make that trek. Who was it that said, "It's all about conve- nience"? It's as true in the cannabiz as any other. Red Door is near the S. Cloverdale exit/entrance to 101 and across the street from Sta.rbucks. You can't miss it, and, if it's cannabis you want, you can't go wrong. Diana Schraner and Jammie King are business partners and friends. They're both in their early 50s, look young and are definitely outgoing. Their kids went to school together. Schraner is the company president and the buyer. King is the LETTERS Entrance sign accolades EDITOR: I would like to extend my thanks to David Kelley, our city manager, and Hector Galvan, parks and landscaping lead worker, for their timely and efficient upgrading of our northern entrance sign. Though the sign will soon be replaced, Hector's crew manicured the whole area and made the signage look beautiful. Since this signage is the first impression visitors encounter driving south into the city from 101, it was important that the sign reflect the beautiful town we have. Too often we take this beauty for granted, but without our public works department and visionary leadership from our city manager, the city would not shine as it does. On behalf of the whole community, a heartfelt thanks. Keep up the good work. Robert Redner Cloverdale decomposed more evenly. A win-win scenario developed as racetracks found a viable commercial use for something that would potentially wind up in a landfill Cottonseed hulls and cottonseed meal are other agricultural waste products that are important in mushroom production. Ninety percent of mushrooms grown commercially are Agaricus bisporus, which you all know as white button, brown cremini and portabellas. According to Wikipedia, fight brown mushrooms were, cultivated beginning in the early 1700s, but it wasn't until 1893 that the Pasteur Institute discovered a cultured specimen. White buttons appeared in 1926 when a grower in Pennsylvania found some white specimens that were thought to be more attractive to consumers, and began culturing that variety. Portabellas are simply a mature brown mushroom whose cap has spread to expose the gills. Duncan sells these three varieties that are grown at farms in Petaluma and in Colusa, east of Lake County. Unfortunately, I couldn't tour the Petaluma facility, as the environment is very sensitive to outside contaminants. I did, however, get inside the converted ice cream truck at his property in Geyserville, where he grows Oyster mushrooms, which hang from bags that are filled with growing medium on pipes stretched across back end of the truck. Spores and growing medium are combined in the plastic bags and then slits are cut, through which the mushrooms pop out. It takes five weeks for the first crop to appear. I also saw Shiitake mushrooms, which were traditionally grown on hardwood logs. Now, synthetic logs are more commonly used for commercial operations like Duncan's, as the yields are higher and the mushrooms go through their reproductive cycle faster. This variety originated in Eastern China and Japan and comprises almost 10% of cultivated mushrooms. Yesterday, I was at the Healdsburg Saturday market and ,saw some Oyster mushrooms for sale that I had seen growing the day before. Anyone with an interest in growing and eating mushrooms would do well to speak with Duncan, who gave me enough information during our hour-long conversation for more than one column. You can find him at the Cloverdale Tuesday Farmers' Market from 3 p.m. to 6 p.m. in the empty lot next to Plank Coffee. Karen Allan is the manaTger of the Cloverdale Tuesday Farmers" Market. She's rarely seen without Cora. She can be reach ed a t kjsallan52@gmail, com. CEO. Red Door Remedies is their dream come true and one that they pursued for years. Jammie is married to Patrick King, a legend in the world of northern California cannabis who's known as "The Soil King" and who has grown bodacious pot plants that produce 10 pounds or more. Recently, when asked to desdribe them, he said, "they're big, beautiful and sexy." Patrick added, "If I'm the Soil King, my wife must be the Flower Queen. I'm really proud of her and Diana." Over the years, Jammie has learned heaps from Patrick, as have hundreds of others in the cannabiz. She used his home- grown weed to treat a GI tract that wasn't working properly and that gave her fits. Opioids didn't help. Cannabis did. That's a familiar story these days from Cloverdale to Sebastopol, Windsor, Healdsburg and beyond. Diana was reared in a hippie household. She remembers her parents removing seeds and stems from their pot, rolling joints, getting stoned, listening to music and dancing. Hippies, she says, were far mellower than the folks who consumed alco- hol and got into fights. Schraner's husband and son are part of the legitimate cannabis industry with a long backstory in the outlaw days that provided a real education and garden smarts. The two partners located the space at 1215 S. Cloverdale Boulevard in 2015; they paid the rent from 2016 until they opened in 2019. "The whole process, including working with the city, was blood, sweat and tears," King said. It wasn't uritil citizens approved the Cloverdale cannabis tax that she and Schraner knew their business would be a go. Then they had to raise money and convince themselves they could do it, without men. Yes, they can! On the way to opening the dispensary they came across shady characters and learned about investmont fraud in the cannabis industry. "Some people say still offensive things," Schraner explains. "They think that Patrick King must be the real owner." Nothing could be further from the truth. Still, Patrick did play a key part. After all, his marijuana healed his wife and sent her on'the road to wellness. If you live in Cloverdale, Healdsburg, Hopland or anywhere along the 101-corridor north of Santa Rosa and south of Willits, Red Door Remedies is worth a visit, not only for the cannabis products, but also for the opportunity to see a homegrown business that's well-run by two savvy women. Jonah Raskin is the author of Dark Day, Dark Night: A Marijuana Murder Mystery. EDITORIAL POLICY: The Cloverdale Reveille welcomes letters to the editor and commentaries. All acceptable submissions are r3ublished online weekly and in print as space allows. Letters should not exceed 400 words. Commentaries should not exceed 700 words. Submissions must include a telephone number for verification. Email to news@cloverdalereveille.com. OBITUARIES & MILESTONES Policy The Cloverdale Reveille offers our readers and all others the opportunity to have obituaries, memorials and other important milestone events published in the newspaper and provided online. This is a paid service. For information on how to submit, visit cloverdalereveille.com and click on Obituaries. To be published in the weekly edition, forms and information must be submitted no later than Wednesdays for the following week's edition. For further information, call 707-894-3339. CLOYERDALE R EYEILLE FOR THE RECORD: 207 N. Cloverdale Blvd. PO Box 157 Cloverdale, CA. 95425 (707) 894-3339 Adjudicated a newspaper of general circulation by the Superior Court of the County of Sonoma, State of California, under the date of March 3 1879, Case No. 36106. The Cloverdale Reveille reserves space each week for corrections and clarifications; for details email news@cloverdalereveille.com. SUBSCRIBE: Annual rates are $60 [$85 out-of-county). Sorry, no refunds. Subscriptions include unlimited digital access. Single print copies are $1. " ADVERTISE: Classifieds, Milestones and word ads can be placed at: www.cloverdalereveille.com. For display placement and general inquiries call 894-3339. NEWS: Submit news items to news@cloverdalereveille.com Or call 894-3339. Deadlines are one week prior to Thursday publication. POSTMASTER: Cloverdale Reveille [119-020 USPS) is published every Thursday by Sonoma West Publishers, nc. Periodicals Class postage paid at Cloverdale, CA 95425. Send address changes to Cloverdale Reveille, PO Box 157, CIoverdale CA 95425. WEATHER LOG DAY DATE HI LO RAIN Mort Llul 29 92 60 0 Tue Jul 3092 54 0 Wed Jul 3198 56 0 Thu Aug 1 96 58 0 Fri Aug 2 96 58 0 Sat Aug 3 100 58 0 Sun Aug 4 98 60 0 California News Publishers Association "Better Newspapers Rain: 73.41 inches since Oct. 1,2018 Contest" winner.