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Cloverdale Reveille
Cloverdale, California
May 3, 2018     Cloverdale Reveille
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May 3, 2018

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www May 3, 2018 The Cloverdale Reveille Page 5 EDiTORiAL Tariffs on your news Without trees there would be no newspapers, including this one you're holding in your hands. That's because the paper we print the local news on is processed from trees. Books, magazines and pamphlets also come from trees. And, come to think of it, so do dollar bills and other paper money. If only money grew on trees, instead of being made from cut- down trees, we might not be writing this editorial right now. That is because our newspaper industry just got hit with a whopping tariff increase of 32 percent. It's a complicated -- mostly political -- story but some newspapers already have laid off workers and are warning their public they might not survive. Here at our newspaper, we'd rather spend our money on more reporters, more news and more news pages. It's a big waste and insult to get hit with this tariff when it does nobody any good. The timing for newspapers everywhere is bad because we were already being challenged by declining advertising revenues and other rising expenses. Like thousands of other newspapers, we are left with no choice but to increase our subscription rates. We hope our readers will understand this necessity, as we do not take this action lightly. If money really did grow on trees then we wouldn't have to raise our subscription prices. If we could harvest dollars off low- hanging limbs the way we pick grapes around here we could print lots more pages of news, pay our reporters a livable wage and hand out copies of the newspaper like they were free wine tastes. Unfortunately, we all live in a world without money-bearing trees. Our industry is not alone. That's why gasoline, milk and bread don't cost what they used to either. Effective next month (June 2018) our annual subscription rate will increase to $60 per year, up from $50. We will be offering all current subscribers a special offer to renew at the current rate for two more years. We hope many of you take advantage of this cost break. The added weekly cost we are facing here at this newspaper is like going to the gas pump on your next visit and being shocked by a new per-gallon price of $5.01, up from last week's $3.80. The story-behind-the-story is that new hedge fund owners of a single pulp mill (Norpac) in Washington State lobbied the Trump Commerce Department to issue "protective tariffs" against its Canadian competitors. Newspaper publishers, all other U.S. and Canadian paper producers, the Book Manufacturers Institute and 34 members of Congress oppose the Norpac move. There is still time for Congressional action to overturn these catastrophic cost increases. The current tariffs are being assessed at the border under temporary orders and could be rescinded by Congress. This favorable treatment of a single company and its stock- holders is a travesty to newspapers like ours. This is the reverse of the Trump Administration trying to protect American steel and aluminum jobs. This is a no-win situation. Printing newspapers is very expensive. No wonder so many publishers and readers are moving to the internet and newspaper websites. That's happening here, too. But many of our readers have told us loud and clear they want their weekly news delivered the old-fashioned way -- on paper. We like paper, too, and are committed to serving all our readers -- in print and online. But everyone must now accept that the print version just got more precious. We are fighting against these tariffs and hope to avoid other price increases to our readers and advertisers. We are asking for your support and for your subscription renewals. Compared to local gas prices and the cost of coffee or a good bottle of wine, our local newspaper is still a very good deal. -- Rollie Atkinson HISTORY Through the Years in the Reveille rl he following items are selected from I "archived issues of the Cloverdale .i Reveille. April 27, 1906 - 112 years ago Joyce Mann The Northwestern Pacific Railroad announces that the University of California's agricultural and horticultural demonstration train will arrive in Cloverdale Wednesday morning. A meeting will be held immediately upon arrival of the train. The farmers of this section will be addressed by pro- fessors from the state university's experiment stations and farms upon such agricultural, horticultural and viticultural topics as may seem best suited to the locality. Californians are each year showing a greater interest in the demonstration train, and the attendance increases as the benefits to the rural citizen becomes better known. The instructions are of consid- erable importance to all interested in agricultural, horticultur- al or kindred topics. Last Saturday evening the members of the Fraternal Brotherhood gave a dance at Humbert's Opera House. The Cloverdale Orchestra of eight pieces furnished the music. The affair was well patronized and was a distinct success in every way. May 2, 1968 - 50 years ago California's redwoods, renowned the world over, each year attract many thousands of visitors from out of state as well as California. Visitors are an important source of sales tax rev- enue to the counties where these beautiful trees grow, there- fore a means to stimulate the motoring public into touring northern California redwood areas is bound to help the econo- my of Mendocino, Sonoma, Humboldt and Del Norte. A coastal redwood route could be given distinctive highway markers and be tied together from one end to the other with special facilities for the attraction and comfort of the tourist. April 28, 1995 - 23 years ago The Furber Community Park Committee has resolved the issue of the species of trees to be planted along Elbridge Avenue. The committee voted to recommend that the species along Elbridge be changed to Bradford pear trees, which are smaller than tulip trees. The committee also approved a plan to recommend that the style of the bridge over Muscat Creek be changed from a rail flatcar to a culvert-style crossing. A cul- vert-style span could represent a significant cost savings. The sound berm at the intersection of River and Geysers roads has been scheduled to be fLxed. The berm obstructs the view of motorists heading north on River Road and turning left onto Geyser Road. The berm was created during recent work that realigned Geysers Road and also placed a new stop sign at Geysers Road for those heading east. The berm was made a part of a land exchange agreement with an adjacent property owner to cut down on traffic noise. County public works offi- cials admit the berm was built higher than was planned and will be taken care of within the next couple of weeks. LETTERS Efforts paid off for our kids EDITOR: On behalf of the Kiwanis Club, I would like to thank all for making One Day for Kids a truly magical day. I was touched by everyone's staying power when we opened early, stayed open after panic-inducing downpour, stayed calm and efficient during another downpour and stayed open late for the last family. Your commitment to this event paid off in a big way. Thank you to our moving crew who picked up everything from storage and the Catholic Church who put it all back. Sonoma County Supervisor James Gore came and read stories in the story time area, CUSD Superintendent Jeremy Decker took time out to visit us and a number of local celebs dropped by too. Key Club did a great job at the Save the Rain and Builders Club handled the stuffed animal and toy giveaway. The only required result was kids' smiles and there were plen- ty of them. But let's do the numbers. For our partners: We gave Books to the Rescue $120. We gave Friends of the Library $100. We gave Little Free Libraries 20 new books and a bunch of used kids' books. We are giving Free Mobile Library 80 new kids' books, two boxes of used kids' books and five bags of adult used books. We registered 11 kids for the Imagination Library. Registration for this preschool project is open to all kids in Cloverdale under five years old. Registration forms are at The Mail Center or email Attendance numbers are a best guess but based on a quick inventory of supplies, we gave away at least 200 book bags, 350 to 375-plus books, and we ran out of Spanish books. Looking forward to next year. Julie Carter Kiwanis Club of Cloverdale Feeding frenzy EDITOR: Wow. What a feeding frenzy by the sharks at the April 24 Cloverdale City Council meeting, who self-righteously tore off big chunks of Cloverdale Planning Commissioner Shawn Bovee's hide and reputation, and gnawed on them in a gruesome public spectacle. It was a hit job from the get-go and a first-rate character assassination. It couldn't have happened to a nicer man. It's interesting to note that while Mayor Palla apparently didn't have to give Shawn due process, he chose not to ask ques- tions or investigate the validity of claims against Shawn. Why would he not be interested in finding out more information? Also interesting is that two of the people writing letters and testifying at the meeting against Shawn recently wrote letters to the council, excoriating Shawn's business partner, Mary Ann Brigham, in relation to their application for a cannabis dispen- sary permit. Earlier in the council meeting, the "two touch" method of deal- ing with resolutions was effusively extolled; in fact, the council had used it just recently to reexamine the awarding of cannabis dispensary permits, to the detriment of Shawn and Mary Ann's application. Yet Ms. Bagby and Mr. Palla seemed to be in a hurry to get rid of Shawn, and voted to terminate him that night. What was the big rush? Why not revisit it as part of the favored "two touch" at the next meeting? Why not consider a 30- day suspension? Council member Wolter suggested waiting and seeing if there were alternatives. But, no. Apparently Shawn's biggest sin was that he caused some peo- ple concern when he bounded up the stairs of the CPAC room, at a council meeting on March 27, when a man yelled at him that he was a "liar." I don't know about you, but I would've taken this rather per- sonally. Shawn's explanation was that he wanted to get the per- son out of the chamber, so they wouldn't disrupt the meeting, and this person could yell at Shawn outside. Those of you who know Shawn realize this fits perfectly with his personality; he wouldn't want to be a cause of disruption, No one bothered to ask Shawn what his intent was in going up the stairs. Perhaps his mistake was trying to engage an obviously angry and agitated person. But, that shouldn't be a firing offense. Shawn is not someone to be aggressive and a threat. If you've seen him at council meetings, he is extremely polite and respect- ful. By all reports (except for the dubious accusations), he is a gentle, hardworking and respected member of the planning com- mission. So what was this fiasco really all about? Was it an orchestrated effort? It did feel like it was prearranged, and no information was going to change the decision. It reminded me of the Iraq War: no matter what the facts were, the powers that be wanted it to hap- pen. In this case, Mayor Palla wanted it to happen; in fact, he placed it on the agenda himself. Was Joe offended by Shawn's beard? His connection to the cannabis industry? His willingness to consider alternative ideas on the planning commission? Or was it just unsubstantiated accusations? We'll probably never know. But what went down at that meet- ing reflects more negatively on his accusers, and elements of the city council, than it does on Shawn. He didn't deserve this. It should never have happened. What did happen was unfair and cruel. Too bad Shawn isn't wealthy; he could hire an attorney to seek justice. Who would vol- unteer to be on a city committee or commission, when those who do are treated with such complete disrespect? Eric Noel Cloverdale EDITORIAL POLICY: The Cloverdale Reveille welcomes letters to the editor and commentaries. All acceptable submissions are published online weekly and in print as space allows. Letters should not exceed 400 words. Commentaries should not exceed 700 words. Submissions must include a telephone number for verification. Emait to The First Amendment to the United States Constitution: "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances." Commentary Community preparedness -ost places that you travel to, Sonoma County included, have .something called a hazard mitiga- tion plan. It's required by federal law, and local governments won't qualify federal and James {lore state funds if they don't have a hazard miti- gation plan. The word mitigation is one that a lot of people in the preparedness world use. The unfortunate part is that people don't understand it. It's a government term. So it's peculiar to have people in emergency services say, "The future needs to be about a movement around mitigation." Mitigation is really about causing less harm, or removing all of the negative consequences of an action. For emergency services, it's really synonymous with preparedness. It's fixing potential problems before they happen. Sonoma County had a hazard mitigation plan prior to Oct. 8, 2017, but we were really prepared for the disasters we had encountered in the past, which were all slow moving. When the river would flood we became more and more resilient, time and time again. After those floods, we built houses up higher. We required places that flood to build up to an addi- tional 10 feet. We had incremental changes that amounted to significant improvement over time. If we were to analyze Sonoma County over the past four or five floods on the lower river, you would find drastic differences, tens of thousands of units of difference between a non-resilient community, which flooded all the time, and what is now a resilient community. Sonoma County has a long history of fire, but not as much recently. We'd gotten just far enough away from the 30- and 40-year fire cycle, that we weren't paying as much attention. In 1964, the Hanley and the Nunn's fires were basically equiva- lent to the Tubbs and the Nunn's fires of 2017. But the major difference was that the ferocity of this storm was so different, so people can say: "You should have known," right? But you say: "Yeah, it took two to four days for the fire to burn in the past, and it took four hours for it to burn this time." Going forward, let's start by looking to the past again and realize that a year after the Hanley and Nunn's fires of'64, there were more fires that destroyed more acreage than those. More than 120,000 acres burned in 1965. This region still has far more areas ready to burn, slide, flood and shake. A report called the Community Wildfire Protection Plan by a group called Fire Safe Sonoma shows that a full third of the county's population of 500,000 lives in the wildland urban interface. It's where everybody wants to live. Everybody wants beautiful trees and landscapes. They want to be embed- ded with nature, but with no risk. We have a system to protect those 150,000 residents of Sonoma County in the wildland urban interface. That system isn't simply local government, but also includes community organizations, churches, nonprofits and a close analysis of other communities; those who are the best of best at being able to organizationally manage preparedness, response, and recovery. There are lessons to be learned from San Diego, Santa Barbara, Lake County, Napa, further afield in Oklahoma, the Florida Keys, New York and Harris County in Texas. Even though those places encountered different types of events, we need to look to see who has excelled at adapting to systematically improve our operations. Dissemination of information is vital, as is the understand- ing that people get information from a wide variety of frag- mented sources. The issue we face these days is that if you send out an emergency alert, maybe some people have their cell phone on, maybe others don't. We want to be issuing alerts and making sure people know what's going on, but if you send out too much information and alert people too often, they become numb to it. For example, Santa Barbara sent a series of alerts, including Wireless Emergency Alerts, during the winter flooding in Montecito and only had 15 percent com- pliance with a mandatory evacuation notice. Preparedness has to be something that is embedded in the culture where you live. Ten thousand of the 77,000 people who live on the Florida Keys decided not to evacuate during Hurricane Irma despite the mandatory evacuation notice. They opted to ride it out because they think, "I'm strong, I've been through this before." This infuriates emergency managers because then they have far more people left in harm's way. But in the case of San Diego County, which saw four evacu- ation orders in one winter, there's a saturation effect. Potential evacuees might say, "I'm going to wait and see what happens." Then all of a sudden, they're buried in mud. Preparedness cannot live in a plan, or in an office. It has to be threaded throughout a community, and it's on local leader- ship to fix the gaps in our system that did not work. The first of those was our alert system. The second was the lack of coor- dination between entities. We also need to focus on something called VOAD, Volunteer Organizations Active in Disaster. That would be our churches and nonprofits all pulling together with a plan for when there is an earthquake in Sonoma County like we anticipate there being in the next 20 years. In Oklahoma, there's an Emergency Health Corps, compris- ing 2,000 people who can deploy at any time. These are all well- trained people with certification and are highly organized vol- unteers. Why? Because Oklahoma County has had 23 declared disasters in the last 10 years. The system of preparedness needs to be strong. It needs to be one that empowers communi- ties to depend on themselves, because there's a certain amount of people who would like to say, "I expect the most out of government, but I trust it the least." The reality is that the system of government is only going to go so far. True resilience has to start at the individual and community level, because people on the ground will know and see what the dangers are around them and they will demand more out of their government. It is a self-feeding, positive cycle. After all, an ounce of prevention is worth a pound of cure. James Gore is the Fourth District (north county) Supervisor and the 2018 chair of the Sonoma County Board of Supervisors. OBITUARIES & MILESTONES Policy The Cloverdale Reveille offers our readers and all others the opportunity to have obituaries, memorials and other important milestone events published in the newspaper and provided online. This is a paid service. For information on how to submit, visit and click on Obituaries. To be published in the weekly edition, forms and information must be submitted no later than Wednesdays for the following week's edition. For further information, call (707) 894-3339. CLOVERDALE REVEILLE 207 N. Cloverdale Blvd. PO Box 157 CIoverdale, CA. 95425 (707) 894-3339 Adjudicated a newspaper of general circulation by the Superior Court of the County of Sonoma, State of California, under the date of March 3, 1879, Case No. 36106. FOR THE RECORD: In last week's paper, our editorial incorrectly stated that there are 58 national parks, four of which are in California. There are 59 national parks and nine are in California. The Cloverdale Reveille reserves space each week for corrections and clarifications; for details email SUBSCRIBE: Annual rates are $50 ($75 out-of-county). Sorry, no refunds. Subscriptions include unlimited digital access. Single print copies are $1. ADVERTISE: Classifieds, Milestones and word ads can be placed at: For display placement and general inquiries call 894-3339. NEWS: Submit news items to or call 894-3339. Deadlines are one week prior to Thursday publication. POSTMASTER: Cloverdale Reveille (119-020 USPS) is published every Thursday by Sonoma West Publishers, Inc. Periodicals Class postage paid at CIoverdale, CA 95425. Send address changes to Cloverdale Reveille, PO Box 157, Cloverdale CA 95425. WEATHER LOG DAY DATE HI LO RAIN Mon Apr 2386 46 0 Tue Apr 2481 48 0 Wed Apr 2581 45 0 Thu Apr26 75 46 0 Fri Apr27 64 46 .011 Sat Apt 2859 48 .052 Sun Apr 2964 46 .001 Rain: 18.53 inches since Oct. 1,2017 California News Publishers Association "Better Newspapers Contest" winner.