Newspaper Archive of
Cloverdale Reveille
Cloverdale, California
April 23, 1997     Cloverdale Reveille
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April 23, 1997

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ARE YOU JUST A SEA URCHIN? A Guest Commentary By Tim Ward President Cloverdale Wine and Visitor Center A Perspective on the Cloverdale Wine and Visitor Center you look at something. As an example: if you :the seashore, you will see tidal pools. These tidal pools have small marine animals. Your perspec- to see, not only the pool, but the larger ocean and small sea urchin, however, can only see its own tiny It is not aware of the larger context in which it because its perspective prevents him from seeing tide pool. ;his have to do with the Wine Center: Well, its of perspective. To gain that perspective, some background is needed. Center came about from a study done three years ago firm hired by the City of Cloverdale to suggest ways the economic climate of the community. The study, Several action items, identified the creation of a Thus was bern the idea which we now Wine and Visitor Center. of the name has great significance. Aside from the as a wine and visitor facility, the use of the word meaningful. For what is a Center? A Center or place that actions, ibm, and people, go to or This definition puts a new perspective on the Wine It becomes an essential economic and social catalyst in our ' this because the forces at work here are awesome. fact that the agriculture, wine and vineyard indus- county nears a billion dollars a year. Consider that ears a day pass by Cloverdale. Consider Cloverdale is geographically in the middle of world famous vineyard Alexander Valley, Dry Creek, and the Mendo- Anderson Valley. a Center which displays hundreds of wines and local products; recreational and tourist points of interest provides product sampling and tasting; organizes conferences and classroom activities including culi- wine making; organic gardening; historical reviews. customers, important business asso- center and holding your own meetings and business an atmosphere charged with novel displays, interac- and community exhibits. Consider having your own : presence at the Center, extolling your services or prod- showcases and advertising kiosks. are heading for the 21st century in just three years; finformation they call it. And then consider what is the at the Center---that product is Information. a computer system in the Center which a visitor and directly connects to your business, be it a manufac- service provider, B & B, or restauranteur. Consider minds of the town's citizens, stops at the Cloverdale Depot, Bay Area Weekender to tram rides into town, to the merchants and restaurants. Are you still the small sea urchin tide pool, or has your perspective taken on greater rthe Center at present is raw; its building a mere shell. It is t which requires the bricks and mortar to complete. In order idea, substantial efforts are required now and over The Center estimates that it will take many to remodel. Those sums will be raised from various including:, private and public grants, city facade pro- deposits, and Wine Society memberships. are already underway. The Chamber of Commerce the bold and courageous decision to purchase and move ; I say bold and courageous, because of faith in this community. consumed with demolition efforts partic- , of our citizens, as we tear out the old to make way new. Already, the Center is planning with architects and toward a new inviting and attractive facade for the and an interior design concept which will provide for displays, chamber offices, a wine and product tasting seminar and conference rooms. Already, the Center has and begun its first monthly newsletter which will grow to include the Bay Area and Sacramento as market and showcase products. Already, the Center making a difference in this community with the & B tour started this last December, with a success propel future tours to larger participation from the and other Victorians. the Center has hosted the Sonoma County Conventions Bureau afterhours function, unveiling the plans for Plans are also underway to Wine Train Excursion June 27. invitation and challenge is given to each ofyott You part of those forces, actions, and people that go out from this essential new dimension within our You are asked to become Wine Society Members. many citizens and business interests have become The list includes: Darwin & Shirley Christ; Exchange Mark R. Lyon, Winemaker; Pacific Gas Ward, Lawyer, and Jeff Weiss Realty. r members, you will be welcomed users of the conference yourself and your business; you will be publicly at the Center and in the press; and you will be the i guests at the annual Wine Center Society Contact the Center at 894-4770 and ask for about the Center and the Wine Center Society Accept this invitation, climb out of the tide pool, look out endless horizon, and find -- a new perspective! lecializing in the Cloverdale and Healdsburg Areas &00fFISE IIOMES & VINES- (707) 894-5,137 trirrv _ 00atisfactmn GUaranteed/" Colleen Jones People In Clovordale can stop "Clowning around" getting ready for the best Up Syr Show In townl Get your tickets now and enjoy a great evening of good food, good wine, and some wild entertainment at the third annual Rotary Wine Auction Polenta Feed and CARE's Up Sync Show. Tickets are $15 for dinner, show and wine auction and can be purchased from Rotary members or call Bob Perrault at 894- 2521. Tickets for Just the Up Sync Show are $5 and can be purchased at Rags to Witches, Cloverdale Food Center or Total Image. Proceeds from this event will benefit CARE Educational Foundation and Rotary community projects. It's time for polenta, wine and lip sync fun Saturday, Apr. 26 Ifs almost here! That fun-filled evening of great food, good wine and lots of laughs, sponsored by our local Rotary Club and the CARE Educational Foundation. This Saturday April 26th is the third annual Wine Auction Po- lenta Feed and Lip Sync Show. A delicious dinner featuring Rotarian Bob DeISarto's famous polenta with chicken and sau- sage gravy will be accompanied by salad, rolls, and dessert. Din- ner will be served at 6 pm. At 7 pm the CARE Lip Sync Show will begin. Local DJ Larry Sessions will provide the tunes and our mystery MC will intro- duce 13 different routines. Tal- ented groups have been busy putting together some unique acts, including the crew from Papa's Pizza doing =That's Amore', Dr. Bill Harris and staff doing a dent tune from Little Shop of Horrors, the Jefferson School gang doing something rather fishy and the Rotary Guys (will they be wearing dresses AGAIN?.) along with many oth- ers. This year's Wine Auction will offer some fine wines from over 15 local wineries including, Clos du Bois, Rochioli, J. Fritz, Ban- diera, Fetzer, Geyser Peak, J Pedroncelli to name a few. Once again we will be graced with our county's most popular auction- eer, Bruce Campbell. Presale tickets have sold fast! Don't miss out on this fun-filled evening which benefits our local Rotary and their community projects along with our CARE Foundation and their efforts to support education in Cloverdale schools. Tickets are $15 for din- ner, auction and show and are available at Rags to Witches and by calling Bob Perrault at 894- 2521. Tickets may also be pur- chased for just the Lip Sync Show for $5 at Cloverdale Food Cen- ter, Total Image and Rags to Witches. Trustees to announce new superintendent The Cloverdale Unified School District Board of Trustees in- troduced the district's recently hired new Superintendent of Schools at a special board meet- ing on April 22. The meeting was held after the Reveille pub- lication date and the name and background of the candidate was unavailable up to the time of the meeting. The board was to introduce the new superintendent and approve his/her contract - de- tails will be included in next weeks issue. The superintendent was cho- sen after months of meetings and interviews. A Superinten- CATION In the Reve///e's April 16 issue regarding the Fire District's fil- ing of a petition with the Superi- or Court and its intent to with- hold service pending further ne- gotiations, this did not mean fire services but service of a subpoe- na on the City of Cloverdale that would initiate the legal court proceedings. Prior to this sub- poena service no action will be taken in the court. dent Search Committee was formed that included school of. ficials, board members, teach- ers, and parents. Tne board also hired a professional in the field of Executive Search, Dr. Rudy Gatti. Public meetings were held to discuss qualifications that would be sought in a new superinten- dent and Dr. Gatti attended meetings and a public forum to talk to interested members of the community. The district also distributed surveys to parents and had them translated into Spanish. Claudia Plumley, principal of Jefferson Elementary School and and member of the commit- tee lauded the committee's =consensu mode of reaching a dcision. "It was really neat, a great process. We were all im- portant members on the team," she noted. The new official will be taking over for Dr. Donald Sato who retires from the district in Au- gust. Dr. Sato has been in the education field for over 30 years and was Superintendent of Cloverdale Unified School Dis- trict for the last seven. He and his wife Cheryl will continue to reside in Cloverdale. United Church Choirs .:. present 100% CHANCE OF RAIN a children's jazz cantata about Noah and the flood featuring girls and boys choirs in two extremely wet performances Sunday, April 27 11 am & 4 pm nursery care provided at the 1 1 am service United Church (the "/vy" church) 439 N. Cloverdale Blvd. 894-2039 April 23, 1997, Cioverdsle Reveille, Page 3 Rotarians support bone marrow transfer project Rotary District 5130 is joining with the Leukemia Society and the National Marrow Donor Pro- gram to promote "Project Share Life" aimed at increasing the number of potential bone mar- row donors on the registry. Details of this program were explained to Cloverdale Rotary members Thursday by Eureka Rotarian Nyle G. Henderson, whose son has benefitted from the program. Henderson noted that unless the need strikes close to home most people are not aware of the need thousands of children and adults face suffering from can- cer related diseases whose only chance for survival depends on a bone-marrow match through this registry. "Only one percent of our na- tion's population is registered with the program and world- wide these figures are much worse," Henderson said. He explained that becoming a potential marrow donor is easy rquiring only a simple blood test at a local blood collection center. While the test is simple it can also be expensive costing $47 for the extensive lab testing required. However, the Rotary District has received a matching grant from the Leukemia Soci- ety for 60 days reducing this cost to $23.50 per test. Currently the fee is being funded by donations only so that those who cannot afford the cost can participate. Henderson urged his listeners to be tested to become a poten- tial donor; to help educate and promote the program with ev- eryone they come in contact with; to hold promotions an d fund rais- ers for this cause and to recruit possible donors from family, friends, neighbors and business contacts. For more information you may contact Nyle Henderson, Project Share Life, at 442-5892 or fax 444-0224. Fire Department seeks volunteers The Cloverdale Fire District is recruiting interested residents and business persons to join its fire-rescue team. Volunteer firefighters are sought. Citizens must be 18- years-of-age and in good health. Duties include firefighting, emergency first aid, equipment operation and maintenance. Able to respond to emergencies and attend weekly training. The volunteer auxiliary is not engaged in direct firefighting, but it's members are willing to assist with administrative func- tions, support at the scene of emergencies, equipment main- tenance, public education, disas- ter planning, etc. 894-3545. Steve Oberlatz Pharmacy Manager Graduate of University of Washington, at Seattle Ann Silva Pharmacy Tech For Our Rural Customers... Longs Pharmacy offers Mail Delivery Service at no extra charge Our friendly Long's Pharmacists will mail your prescription to you the same day they receive it at our everyday low prices. May refill prescription by phone No need for a new prescription with each filling. Prescription transfers easily arranged Offer good at Cloverdale store only.