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Cloverdale Reveille
Cloverdale, California
February 10, 2010     Cloverdale Reveille
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February 10, 2010

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,CLOVERDALE REVEILLE, CLOVERDALE, CALIFORNIA @ WEDNESDAY, FEB. 10, 2010 -- Page 5 Reader stands up for women By Paula Wrenn To be honest, I did not catch the misogy- nistic cartoon that offended Reveille reader Leonard Von Hoogenstyn. After reading his letter, I looked it up and winced. The media presents us with so much denigration-style humor, we've become somewhat cynical and blind to it. When comedians, for example ,,go too far afield of self-deprecating, I always feel a little of the dirt rubs off on all of us. That's why bleep-filled celebrity roasts are all on Comedy :Central and there are special publications for people who under-value women as the Laff-A-Day cartoonist apparently does. Subtle, and not-so-subtle unhealthy messages about our worth as men ~ : and women bombard children, too. Last week, I squint- ed to study images of video game avatars from Bio- ]'/ealthy Ware's "Mass Effect 2" featured in a newspaper story ....... covering the game release. Turning up the light, I saw a ~$pe~t fo~ chiseled human-like male figure in high-tech war gear :: ; standing between two robotic entities. The male robot : ~ome# also has a six-pack and strong male jaw line with near- ......... normal, albeit superior, facial features. Common to 'female game characters, even robots, the ME2 female is voluptuous in form and dressed in skimpy futuristic fashions that emphasize her physi- ~cal attributes. But this one crossed a line. Several, actually. One risk of creative types whose work is available for the public is that i they may inadvertently put on display their own deeply entrenched preju- dices. The ME2 fem-atar (how's that for coining hip gaming language?) .wears what appears to be a Muslim-inspired head scarf, buttoned in place to partially shade her face. Her lips and "mouth" for a permanent, open O 'and appear completely useless for speaking. Is the game designer making ian insensitive statement about women who follow the Muslim faith? iBeing delicate as possible, is the mouth design a sexual statement? I don't know the back-story on the game characters, but I would guess the female ~avatar is a mute or unable to communicate in the same manner as her male counterpart. If so, maybe she lends some heroic device to the game despite handicaps assigned to her lowly gender by her "creators." Many women ,do, after all. But the metaphor for not having an equal voice, or perhaps Inot having anything to say worthy of a voice, disturbed me. Mr. Von Hoogenstyn clearly has a healthy respect for women. As for the ,Reveille, printing the insulting toon was human error. Women outnumber ~,men overwhelmingly on the newspaper staff, and this newspaper has !always given women and men in this community a forum to express :themselves. So, speak out, speak up, Cloverdale! Geyserville guy has a cool job ! Are you as intrigued as I am with the iPad? Note-taking capability in a | ..... isleek, wsreless format - say howdy. Even more mtrlgumg to my writer ~nature is the kerfuffle over the name Steve Jobs chose. Why not refer to a '"tablet" product as iTab? , I exchanged emails about the iPad name with creative colleague and ~,Geyserville resident Mark Gunnion. Companies, large and small, pay him to sit in his home office surrounded by reference books and his favorite background music, all to foment his creative energy. From his personal iworkspace, he divines names, tag lines and other copy that will make I consumers identify and buy. Gunnion, you see, is a profe'ssional freelance ' namer. , Naming is arguably the most crucial step in a branding process. (No, I lhave not asked what he thinks of "Genuinely Cloverdale" as a tag line, but !he loves visiting our community with his wife and dining in our restau- i rants.) I couldn't agree with you more if you think being a freelance namer ! is just about the coolest job in the world. In one four-year period, Gunnion ',worked on more than 200 namIng projects with some of the top branding , firms in the country. So,~how does one land such a sweet gig? "I started nammg in 1996, after hearing about the job on the radio. I did ;it part-time for about four years. Then, in 2000, I was hired by a big ;downtown [SF] design and interactive services agency as a full-time nam- ,er," he says. "So, I bought some slacks and shiny shoes and went to work :downtown for a year. After [the agency] went belly-up in the tech crash, I :had enough momentum to start my own business." The flap about Apple's new product name may actually lend more ;visibility to their product, but Jobs would be wise to consult Gunnion :before his "i" iterations become annoying. After all, Gunnion has worked ,on projects for the likes of Verizon, Disney, Johnson & Johnson, Golden ,State Vintners, Visa and many other big-name brands. If you'd like to ~learn more about Gunnion's creative career and to enjoy a fun little read, ~visit or look him up at , Citrus Fair Salutes I happened by thefair hall as construction of the military exhibits was ,gettmg underway, and I can tell you that young people, business owners, .%ervice group representatives and exhibit committee members are labor- i....... , mg to create exciting exhibits m th]s year s theme - a salute to the U.S. tit ~Mlhtary. Given this ]s the 118 Citrus Fair (Feb. 12-15), we really need to :get behind the volunteers who make it possible. I look forward to seeing the completed exhibits and to seeing you there. Do you have a suggestion for this column or another viewpoint? Write to Paula Wrenn c/o the Reveille, or email iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii~i ii~::~iiiiiiiiiiiiiiiiiiiiiiii i Want Great Skin? Anne Fischer Silva LE, C.N.T. Main Street Spa 131 N. Main Street 894-4800 www. anewleafnutrition, net Paige Sarlandt, left, receives her certificate of honor from Girls State chairman Thelma Frey. Sarlandt was Cloverdale High School's Girls State citizen for 2009 and spoke about her experience to the women of American Legion Auxiliary Unit 111 in Healdsburg in January. iiii!i ii!ii ii ;ii!i!Y!ii From the Editorial Desk... A 118-year tradition continues this weekend It seems as though the past 12 months have flown by at a rate exceeding the speed of light. Well, it's Citrus Fair weekend again and the fun starts at noon on Friday, Feb. 12 and continues through Monday, Feb. 15. On Friday, kids will be lined up to get in the doors, when they open at noon. It's the same thing year after year and the tradition continues. There are few towns in the state that boast having a "real" state- sanctioned fair in their midst and Cloverdale is one. Friday night, the crowning of this year's Citrus Fair Queen will take place and Oran Orange and Lily Lemon will be chosen. The Citrus Fair kicks off the annual fair circuit in Northern Califor- nia and rain or shine, generations of Cloverdalians and their families turn out in support of "their" fair. Our family started coming to the fair in the 80s with our kids. This weekend we will be bringing our grandkids. And so it goes... If you haven't already noted your calendars, the parade starts downtown on Saturday at 11 a.m. Come early and stake out a good vantage point. On both Saturday and Sunday evening, local talent will perform at the Cabaret dinner and show starting at 7 p.m. Get your tickets and reserve your seats now. Come to the fair this weekend. See the citrus exhibits, eat "fair food" and enjoy the family-oriented entertainment. We 11 see you there! BOSW011TH & SON GENEP AL_EMEI CHANDISE Pictured are: Back row left, Rosalie Parks, Madi Sanders, Eden Winniford and Brianna Steele. Middle row: Lydia Orozco and Maegan Segale. Front row: Julie Edwards and Carissa Pisors. Northern Sonoma County Republican Club donates $100 worth of Girl Scout Cookies to US Troops Cloverdale Girl Scouts, Troop 10452, received'a check for $100 from President Rosalie Parks of the North Sonoma County Republican Club, for the purchase of 25 boxes of cookies. All boxes of cookies will be sent to our Military service members. "This is a win-win for both the Girl Scouts and for our service members serving in our Armed Services. As we did last year, our Club donated $100 to each of the Girl Scout troops in Cloverdale, Windsor and Healdsburg, with all cookies being sent to our troops. Our members believe it very important to support Girl Scouts and our troops serving in the military," stated President Rosalie Parks. Rosalie Parks can be contacted at (707) 849-1454. Individuals wishing to donate to Live jazz performance Thursday The Cloverdale Arts Alliance proudly announces the grand open- ing of "The Jazz Club" this Thurs- day,. Feb. 11, with a live performance of the soothing sounds and jazzy vibrations of Clo- verdale's own, accomplished jazz pianist Greg Hester and vocals of San Francisco Bay Area's favorite Vernell Anders. Imagine the atmosphere of can- dle-light, cocktail table seating, so- cializing friends and toe-tapping, mind relaxing jazz music. Yes, ev- ery second Thursday of each month the Cloverdale Center of the Arts located at 105 E. First St., will be transformed into an intimate big- city jazz club. Seating is limited to the first 44 club-goers. Doors open at 7:30 p.m., music from 8 p.m. to 10 p.m. Club refreshments served. Suggested donation is $7 per person for mem- bers and $10 per person for non- members. Visit www.cloverdale for further informa- tion and full schedule regarding this or the many other fine pro- grams. - Ron Siegemund IS YOUR CHECKBOOK MORE BALAN(:ED 'rHAN YOtlR 401 (K)? To make sense of your retirement savings alternatives, call today. Call or stop by today to make an appointment Edward Jones Dolph D. Green, CFP 894-0277 231 N. Clvd. Blvd. Cloverdale MAKING SENSE OF INVESTING Member SIPC the Girl Scouts cookie drive can designate cookies be sent to either 'Food Banks, the Red Cross or the Military. Paul Sullivan, AAMS 433-3412 647 Healdsburg Ave. Healdsburg Loretta Petersen Strong, AAMS 433-6139 58 W. North St. Ste. 102 Healdsburg SINCE 1911 IN DOWNTOWN GEYSERVILLE 857-3463 - Mon.-Sat. 9-5:30 (closed for lunch 12-1) VERDALE TIME FIDDLE FESTWAL JANUAR'/z3 ~' zd, z0]0 The success of the Cloverdale Old Time Fiddle Festival is dependent upon sporsors, donors and volunteers. We extend our thanks to each and every one of our supporters whose ~enerosil7 of lime, talent or financial assistance made this event possible. THANKYOU FRIENDS OF THE FIDDLE FESTIVAL! Ron & Lenora Abby, Wayne & Carolyn Adkins, Debbie Adler, William Adler, Janice & Hale Allen, Louise Anderson, Mary & David Antonini, David & Sue Ankrom, Bonnie & Larry Asien, Joanne Argyres, Walt & Donna Arnstein, Charles & Dorothy Aronson, Richard & Judy Bacciocco, Wynn & Heide Bailey, Robert & Kathleen Baker, Harlan & Laura Barry, Russ & Lynn Beale, Sally Belford, Jennifer Bennett-Jordon, Jean & James Bennetts, Randy Benson, Sandra Benz, Bob Berndt, Kathryn Biggins, George & Mary Bovone, Mary Brugo, Lillian Brunofski, Karen & Robert Bryer, Cubby & Jackie Butterworth, Sheila Byrne, Norman & Patsy Buchignani, Jack & Alyne Buder, William & Elaine Bunker, Bob & Diane Burns, Don & Marilyn Burns, James & Enid Caldwell, Ron & Lynn Caruso, Kris Cauregli, Helen Champion, Cecele Clabaugh, Jacquelyn Cofield, Jackie & Dick Conner, Yvonne Corzilius, William & Virginia Corzine, Robert & Jeanne Cox, Margo Crosthwaite, Louis & Marilyn Dallara, Nancy Delaney, Victoria Des Pres, Emily & John Dirksen, Ted & Betty Dondanville, Janet Donner, Meryl Dorey, Patricia Drucquer, Mary Eddy, William & Dolores Eggert, JoAnn Ellinwood, Linda & Buzz Elliot, Joaquin & Audrey Espinosa, Gordon & Marsha Evan, Verna & Andrew Fairbaim, Donna Ferguson, George & Bonita Fisher, Ernest Frandsen, Barbara Frontin, James & Nancy Fullmer, Van & Kay Gerszewski, Mary Gilliam, A1 & Ann Gillis, Robert & Barbara Goepel, Neva Goodman, Marge & Jim Gray, Elaine Gregg, Virginia & Daniel Greenwald, Herdis Gudmund, Debbie & Jim Hacker, Deborah & Donald Hand, Catherine Hansen, Rich & Anita Hawley, Marllyn Heinan, Ronald & Corinne Hensley, Marie Hill, Larry & Leslie Homer, Marjorie Howser, Wsther & Kane Hoffman, Wanda Huffman, Lucille Ioli, Art & Betty Jewett, Jane Jensen, Nicola Johnson, Bill & Diane Johnston, Beverly & Harold Jones, Suzanne & G.Scott Jones, Elisia Jorge, Shirley & Jim Kennedy, Velma Koch, Janice Krunic, Elizabeth Kunakov, Ed & Betty Landry, Ken & Sandra Lanham, Kay Lanier, Daniel & Fran Lashinski, Christine Lathrop, Douglas & Susi Laurice, Dorothy Lee, Bob & Carol Levy, John & Carol Lucchesi, Jody Lutz, Duncan & Janice MacNaughton, Deane McDermott, Dianne & Michael MacDonald, John Macri, Joyce Mann, Eugene & Carol Marcinkowski, Dorothy Marder, Ellen Martin, Ruth Martindell, Richard & Kathryn McGinnis, Nancy & Dale McKean, Gale & Alice Moore, Louise Morris, Murray, William & Liza Nam, David Negus, James Neighbors, Gaudelia Newhart, Kathr2/n Newman, Doug & Cheryl Newton, John & Muriel Niehaus, Robert & Rhonda Nielsen, Helen Nunn, Roland & Evelyn Osmon, Evelyn Osterhuber, Tedd Peterson, Fred Pfaab, Stephen & Gail Plass, Richard Price, Judith Pudoff, Nora Raggio, Joan Reeves, Norma Reilly, Carolyn Roberts, May & Richard Robles, Dick Schwartz, Beverly Schwartz, Jim & Frances Selby, Glen & Ruth Shafer, Vernon & Alice Shick, Bob & Judy Skelton, Marjorie & Janis Smiley, Robert & Shirley Smith, Richard & Jane Snibbe, Ann Soloman, Karin & Peter Steiner, Pete Stringfellow, Bob & Beverly Swarthout, Marlene Teresky, Mark Thayer, Denis & Susan Thoms, Lynn Thompson, Elliot & Suzanne J. Tours, Patricia & Don Trahan, Delora & Murari Tripathi, Arthur & Nancy Trujillo, Michael & Norma Trump, Lori & Randy Vogt, Gayle & Shirley Voller, Jim & Joan Wagele, Jackie Wages, Curtis & Perri Waller, John & Mryna Weingartner, Ronald & Kay Wells, Prudence Wilcox, Jean & Paul Williams, Bob & Robin Westcott, Paul & Celia Westland, Paula Wrenn, XI Delta Epsilon, Gust & Marian Zagorltes, Mary & DavidZiegenhagen. Special Thank You to Norma Trump, Herdis Gudmund & Carol Allen for making the calls. THANK YOU VOLUNTEERS! Bill AdlerDebbie Adler, Dave and Mary Antonini, Joanne Argyres,Heidi Bailey, Russ and Lynn Beale, Sally Belford, Jean Bennetts, Randy Benson, Cathy Biggins, Shirley Black, Sheila Byrne, Lynn and Ron Caruso, Cecile Clabough, Jean Clark, Chelsea Chelsea, Jackie Cofield, Sue Collins, Helen Coniglio, Bob Cox, M.J. and Joe Dellaquila, Karen and Joe Devine, Betty and Ted Dondaville, JoAnn Ellinwood, Bill Eggert, Donna Ferguson, Sharon Gallagher, Neva Goodman, Marge Gray, Dolph Green, Dan and Virginia Greenwald, Herdis Gudmond, Palmer Hadler, Carinne Hensley, Anne Higgins, Becky Holmes, Scan Holmes, James Holwell, Sue Jackson, Jane Jensen, Bob and Nancy Jehn, Bob and Jennifer Jordan, Kurt Kelder, Bill Kinder, Laurie Kneeland, Rhonda Knowles, Alexis Kreiger, Bill Lambert, Dick Lammerding, Dan and Fran Lashinski, Dave Laurice, Doug Laurice, Carolle Lemmonier, Laura Mack, John Macrl, Dorothy Marder, Don Mauser, Bev and Dave McChesney, Paty and Steve Mello, Stephanie Mittlestadt, Demi Moore, Jeff Moore, Louise Morris, Jennifer Murray, David Negus, Lois Palma- Brown, Barbara Plank, Gail Pardini-/Steve Plass, Judy Pudoff, Frances Ramage, Dave Randolph, Jessalee Raymond, Dick Schwartz, Linda/Micah Schwaberow, Bob and Judy Skelton, Jane Snibbe, Harlan Squire, Kristen Sullivan, Sue Thoms, Lu and Marilyn Toninato, Don and Pat Trahan, Mike and Norma Trump, Diane Velliquette, Gayle and Shirley Voller, Jim and Joan Wagele, Debbie Ward, Mary Weber, John Weingartner, Kay Wells, Jean Williams, Bonnie Wood, Paula Wrenn, Gust Zagorites, David & Mary Ziegenhagen. R O C K SPRINGS R A N O H THIS YEAR'S EVENT SPONSORS: [BLu I'-'-''"~i~ ................................... C L 0 V ~D A L E ~i/:2 ~i~_J :~iY:~:~:~::~%~i EXCH.~NGI~ BA~SE~T3 i................................... ALLEN RANCH